Niche is Our Norm

Respond with Agility

6AM is…

A believer in flexibility and the ability to pivot. Built to be adaptive, reactive, and speedy!

Creating relevant content to be consumed. Narrate with the reader in mind.

Habit-forming. Serving our audience by creating an environment that keeps them coming back.

Always in the know. We are early adopters, mavens, consumers of content, and influencers in our community.

Always inclusive. Identifying and delivering relevant local content to educate and activate our audience.

Pro-growth. We move fast and figure it out.

Trusted. Our audience counts on us to be the source of information.

Convenient. Making it easy to find, digest, understand, engage & share.

Leverage Engagement to Achieve Synergy

6AM is…

A community-driven conversation. Where all voices are welcome and encouraged.

A local gathering place, a community table. Talking with our audience.

Supported by an army of content creators talking about the news together.

Arming our audience with knowledge to understand and participate in relevant conversations and experiences.

A rally cry for smart, well-connected communities. Driving people to participate in their cities.

A facilitator and a conversation starter. And sometimes a little bit of an influencer.

Unbiased and objective. An open conversation of the diverse voices in our audience.

A product of the people. A participatory media brand, where the public is the publisher.

Listen with Intentional Curiosity

6AM is…

Always asking questions. Crazed with curiosity. Interested in everything.

A numbers geek. We like data, facts, stats.

A good listener. Our content is driven by the conversation.

An overachiever. We crave feedback and have a desire to always improve. Went Well / Next Time is a gift.

Act Like an Owner by delivering solutions that move us all forward.

6AM is…

Always on. This is more than a 9-5. Flexibility is found in the balance.

Human. Proactively taking responsibility for one's actions.

Goes above and beyond. Showing up for our community and ourselves.

Resourceful. Using technology to serve our readers efficiently.

Always learning. Belief that education leads to activation.

A problem solver. Positive and opportunistic, a seeker of solutions. If it were easy everyone would be doing it.

Have Fun Through Pride in Place

6AM is…

local, vocal, and social. Full of personality.

Passionate about placemaking and participation. Designed to positively impact the cities we call home.

Action-oriented. Motivating our audience to get involved locally.

Our Brand Anthem

This is our manifesto of why we love what we do; a rallying cry for our team, our readers, and our partners; a pledge to make a positive impact; and a glimpse into what gets us out of bed in the morning.

Great communities deserve to be celebrated. The more their stories are told — and the more people feel seen, heard, and engaged — the stronger the “Pride in Place” becomes. And pride in place? That’s rocket fuel for cultural and economic growth.

We are 6AM City. We’re local everywhere, making it easy to love where you live and the communities you’re part of. Whether you're catching the sunrise or closing down the night, we’re here to help you get the most out of your communities from the moment your day begins.

We’re not just storytellers — we’re neighbors. We listen, learn, and create alongside our audience. We’re in the kitchens of local chefs, on the sidelines at the game, walking through job sites, and chatting with business owners over coffee. We shine a light on the people, places, and ideas that make your community unique.

Why? Because the things you surround yourself with make up your daily lens — it’s how you connect, explore, and thrive. From hidden gems to hometown heroes, sold-out stadiums to quiet parks, we help you rediscover the joy and possibility by providing our audience the positive information they need to get involved and stay inspired, all while fueling community growth.

Whether you chose the 6AM community — or it chose you — now is the time to make it your own. Join the conversation: dive in, stay curious, and get involved – there’s no better time to celebrate it.