Connor Jacobson

Connor Jacobson

Senior Newsletter Editor

Connor is a lifelong Floridian based in Lakeland who joined LALtoday in 2022. A Southeastern University alum, her background is in marketing and writing. When she’s not bringing you Lakeland’s top stories, you can find her shopping at the downtown farmers market, searching local coffee shops for the best hazelnut latte, or performing comedy shows with Swan City Improv.

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Travel and Outdoors
Take a quick trip to these cities near Lakeland
In need of a one-day getaway? We’re sharing our readers’ favorite things to do, see, and eat in towns within a quick drive of Swan City.
October 27, 2025
 · 
Connor Jacobson
A graphic that says "Their perfect gift is on this list. Our holiday gift guide just dropped." surrounded by images of gift tags.
Small Business
LALtoday’s 2025 holiday gift guide: 90+ finds for everyone you love
Including gifts for significant others, retirees, holiday parties, young people, and gifts that ship fast.
October 24, 2025
 · 
Emily Shea-Owen
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Culture
Look out for these creepy Florida cryptids in Lakeland
Keep an eye out and perhaps you’ll see one of these cryptid creatures in Lakeland — or maybe it will see you.
October 23, 2025
 · 
Connor Jacobson
A vintage photo of a JCPenney store with a covered walkway connecting it to another building, surrounded by palm and oak trees.
City
What Lakelanders could buy for the same price as Publix’s $10 real estate deal
Could this be the real estate deal of the century? Learn how Publix is buying two downtown buildings for $10 each — and what you could get for that same price.
October 22, 2025
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Connor Jacobson
A large Nordstrom Rack shopping bag is held up in the foreground, with the storefront and a blue inflatable arch in the background.
Business
Shop ‘til you drop at Nordstrom Rack, opening in Lakeside Village
Find discounted clothing, accessories, shoes, and home goods at this national retailer’s first Lakeland location.
October 22, 2025
 · 
Connor Jacobson
A multi-lane stretch of I-4 in Polk County, Florida, with several cars driving on a cloudy day, surrounded by lush greenery.
Development
More I-4 congestion relief lanes coming west of Lakeland
Due to the Moving Florida Forward Initiative, new I-4 express lanes are coming nine years in advance between I-75 and County Line Road.
October 20, 2025
 · 
Connor Jacobson
A side-by-side photo of two homes: a historic Spanish-style home (left) and a modern stone and stucco home (right).
Real Estate
You choose: Historic home vs. new construction in Lakeland
Do you prefer to live in the past, or are you looking ahead to the future? Compare a 1925 home with a newly built house that just hit Lakeland’s real estate market.
October 16, 2025
 · 
Connor Jacobson
People dressed in retro attire dancing under neon lights
Culture
Dance the night away at these Lakeland spots and events
In the mood to bust a move? Shimmy down to these local spots and events for open dance floors, performances, and dancing lessons.
October 16, 2025
 · 
Connor Jacobson
The Shoppes at Lake Miriam, showing storefronts for Gosh! Asian Bistro & Sushi, Coast Dental, Glam Bar, and Hand & Stone.
Food
Eat down the street: Lake Miriam Crossing restaurants
Find a parking spot and walk to each of your favorite restaurants in the Shoppes at Lake Miriam Crossing plaza on South Florida Avenue.
October 14, 2025
 · 
Connor Jacobson
A house covered in Halloween decorations, including a huge spider and fake webs.
Events
Add your neighborhood to our Lakeland trick-or-treat map
Does your neighborhood go all out with decorations? Is it known as the street for full-size candy bars? Add it to our map of trick-or-treat destinations.
October 14, 2025
 · 
Connor Jacobson
A photo collage showing Health Buddies volunteers and clients: a large group of people smiling, and volunteers with older women
Wellness
How Health Buddies are transforming life for lonely Lakelanders
Seniors in Service of Tampa Bay connects volunteers and clients with chronic health conditions for Health Buddies, a 12-week telephone call program. Learn how it works and how you can sign up.
October 13, 2025
 · 
Connor Jacobson
The Joinery food hall lit up at night, with a view of downtown Lakeland and a long-exposure shot of the street in the background
Food
Eat it all at these Polk County food halls
Deciding where to eat is hard — these local food halls are making it easier with plenty of options all in the same place.
October 10, 2025
 · 
Connor Jacobson
Copy of LAL-Lead Story Image Crop.png
City
Create your voting plan with these Lakeland election dates
Lakeland’s municipal election is coming up on Tuesday, Nov. 4. These are the dates, positions, and resources you need to know before you vote.
October 2, 2025
 · 
Connor Jacobson
A colorful mural by Gillian Fazio featuring two swans forming a heart shape, surrounded by Florida oranges and blossoms.
Culture
Choose the names for these Lakeland newcomers
Before you go to the polls in November, submit your ideas to help choose the names for three new creatures — both real and artistic.
October 2, 2025
 · 
Connor Jacobson
A wrestling photo where AEW star Big Bill (right) delivers a high kick to Juice Robinson (left) as a referee watches.
Sports
6 boot-stomping questions with AEW star Big Bill
All Elite Wrestling will bring AEW Collision to Lakeland’s RP Funding Center for the first time on Thursday, Oct. 2. We sat down with AEW star Big Bill to learn what you can expect if you’re new to the sport or a lifelong fan.
September 30, 2025
 · 
Connor Jacobson
LAL-Mister-Fish-laltoday
City
Top Clicks: Here’s what you loved in LALtoday last month
We keep an eye on your clicks to make sure LALtoday is always filled with content you love.
September 30, 2025
 · 
Danielle Johnson
An aerial view of the Lakeland International Airport terminal and parking lots
Travel and Outdoors
Parking fees loom at Lakeland International Airport
Starting Oct. 13, daily parking will cost you if you’re flying out of LAL. Here’s what you need to know.
September 29, 2025
 · 
Connor Jacobson
A decorative wooden frame covered with a variety of orange, white, and gray pumpkins, with a sign reading "FOX SQUIRREL CORN MAZE."
Culture
Fall fun around Lakeland: Corn mazes, pumpkin patches + haunted houses
Ring in the season with a trip to one of these fall-exclusive spots for the whole family.
September 25, 2025
 · 
Connor Jacobson
A statue of the headless horseman on a black horse in front of the entrance to a "Legends of Halloween" haunted hayride.
Events
Sir Henry’s Haunted Trail returns to Plant City
Halloween lovers and scaredy-cats alike will find something to enjoy at this popular Plant City attraction.
September 25, 2025
 · 
Connor Jacobson
The one-story warehouse-style building with a white exterior, multiple large garage doors, and a parking lot that will be Baseline pickleball
Business
Baseline pickleball + dining concept coming to Lakeland’s East Main District
Hit the courts and grab a bite at this development, helmed by local entrepreneurs and pickleball fanatics.
September 22, 2025
 · 
Connor Jacobson
The downtown Lakeland viewed from across Lake Mirror. Clouds in the sky cast shadows over the lake and the mix of high and medium-rise buildings, including the Lakeland Electric building.
City
By the numbers: Lakeland’s 2026 fiscal year budget
The City of Lakeland has finalized its 2026 budget before the next fiscal year begins — let’s take a look at the $815 million bottom line.
September 22, 2025
 · 
Connor Jacobson
A swan glides near lily pads on a lake in Lakeland, Florida, with city buildings and trees visible in the background.
Culture
What we “unfortunately do love” in Lakeland
From guilty pleasures to unexpected favorites, the “unfortunately do love” social media trend is taking over the internet — and we want your input.
September 18, 2025
 · 
Maria Adnado
Two pumpkin spice lattes in mugs on table with a pumpkin muffin
Food
Where to find all things pumpkin spice in Lakeland
From coffee to baked goods to cocktails, there’s a pumpkin spice or fall-flavored treat for everyone in Lakeland to enjoy this fall.
September 16, 2025
 · 
Connor Jacobson
An aerial view of the Eaglebrooke Golf Course in Lakeland, FL. There is a green in the foreground and sand traps, water hazards, and trees in the background.
Experience
Tee it up at these Lakeland golf courses
Whether you’re a weekend warrior or the next Tiger Woods, these 13 golf courses in Lakeland are sure to make for a good round.
September 16, 2025
 · 
Cat George
Four runners sprint quickly on a track as a spectator watches from behind a fence. The runners are wearing athletic gear and competitor number bibs.
City
3 interesting facts from the Polk County Community Health Assessment
Polk Vision published the assessment in June 2025 after 18 months of data collection.
September 15, 2025
 · 
Connor Jacobson
A bright, sunny photo of the Subs 'n Such restaurant sign, a local business with an old-fashioned feel.
Food
Dine on history at Lakeland’s oldest restaurants
Take a bite of Lakeland’s past at these restaurants that have stood the test of time.
September 15, 2025
 · 
Connor Jacobson
A hand holding a container of ice cream in front of a Publix Super Markets sign
Tourism and Hospitality
Celebrate your birthday with Lakeland deals and freebies
It’s your party and you’ll enjoy these deals if you want to.
September 12, 2025
 · 
Connor Jacobson
A green historical marker from the State of Florida detailing the history of the Acton Community on a grass lawn
City
Here’s your sign: Learn about Lakeland’s historical markers
Dive into how nearly a century and a half of history is kept alive with historical markers around town.
September 11, 2025
 · 
Connor Jacobson
A tray of In-N-Out Burger menu items — including two burgers and a fry basket.
Food
So close, but so far: Chains readers’ wish were in Columbia
Sure, you could take an hour drive to your favorite chain restaurants — but wouldn’t it be better if they were right down the road?
September 11, 2025
 · 
David Stringer
A photo of an Enhydritherium terraenovae fossil on display, a tall skeleton that looks like an otter.
Travel and Outdoors
Meet 5 prehistoric creatures who once roamed Polk County
Millions of years ago, marine animals, mammals, and reptiles called Florida home. Learn about five whose fossils have been found in the Bone Valley area of Polk County.
September 8, 2025
 · 
Connor Jacobson
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