Goal: (1) Mini Article + (1) Text Ad to promote paying partner’s deal/special, to run during Drink Up Week, and link back to MKT’s primary Drink Up Lead Story with all the specials across town.
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Mini Article template:
Newsletter category: Drink
Headline: Drink Up: TK restaurant/bar/brand name
Body copy:
It’s Drink Up week in MKT, and today we’re highlighting a special offer from TK restaurant/bar/brand name:
- What: TK deal with details (linked to client’s submitted URL, if applicable)
- Where: TK restaurant/bar/store name, address -OR- brand’s website URL
- When: Offered TK-TK DATES
See more details (linked to client’s submitted URL, if applicable)
-OR-
More Drink Up deals (linked to MKT’s Drink Up Lead Story, if client does not have a good URL)
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Text Ad template:
Drink Up: TK restaurant/bar/brand name is offering a TK DEAL SUMMARY (linked to client’s submitted URL) from TK-TK DATES. See more Drink Up deals across CITY (linked to MKT’s Drink Up Lead Story).*