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2027 Media Kit

Reach travelers heading South

Southward helps readers discover the best of the Southeast, led by local journalists in 20 Southern cities and published every week.

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  1. Why advertise with Southward

    Page 1. What Southward is, and why to advertise: audience congruency, audience trust, a growing market with 87% of U.S. travel spend domestic in 2026, built-in regional reach, and the tourism partners already at 6AM City.

  2. Who reads it

    Page 2. The audience: 73% vacation two or more times a year, 76% say we influence their purchases, and 96% travel away from home yearly, with charts of vacation frequency, destinations, distance and who they are.

  3. What you can run

    Page 3. What you can run: the premium banner ad, lead story, article, mini article and text ad, with their sizes and word counts, and eleven branded content sponsorships.

  4. The Destination Edition

    Page 4. The Destination Edition, an exclusive feature with 100% share of voice: what to eat, see and do, where to stay, when to go and The Guest Book. 26 sends a year, to 1,000,000+ subscribers.
A postcard of driftwood on a Georgia beach
Wish you were here

A postcard from the South, in your inbox every Thursday.

Trusted inspiration from a network of local journalists in 20 Southern cities.