6AM City’s Best Practices Guide for LinkedIn

Welcome to the 6AM City LinkedIn Guide, where you’ll find actionable strategies to help you effectively use LinkedIn to amplify your brand presence, strengthen personal connections, and contribute to your company growth.

This guide is specifically tailored for marketing, sales, client success, operations, and editorial teams, ensuring you can leverage LinkedIn to meet your goals while keeping your company’s vision at the forefront.

Best Practices for LinkedIn Posting

Core Goals:

• Showcase your brand’s expertise, wins, and values to build credibility.
• Drive engagement through high-value content that resonates with your professional audience.
• Amplify reach by leveraging employee advocacy.

A. Build a Complete and Professional Profile

• Ensure your bio is up-to-date, reflects your role at your company, and includes relevant keywords for SEO visibility.
• Use a professional headshot and a banner image that represents your company values.
• Include a clear headline such as “Title at Company | Company Mission.”

B. Share and Reshare Content Thoughtfully

• Share work you’re proud of, such as big project completions, client testimonials, or impactful achievements.
• Reshare your company’s posts or your coworkers’ relevant updates to boost visibility.
• Add your personal perspective or insight into the topic when re-sharing posts.
• Leverage AI as appropriate to support research and efficient content development for LinkedIn, but ensure content is authentic and written by you through your perspective.

C. Engage Authentically

• Like or comment on your company’s posts or your coworkers’ posts to boost visibility.
• Comment on posts within your network to add value or humor, staying professional and true to your brand voice.
• Look at who else is commenting on posts and connect with them if they align with your goals.
• Focus on real engagement rather than shallow interactions — ask thoughtful questions or share unique perspectives.

Best Practices for Driving Sales Success

Core Goals:

• Use LinkedIn as a relationship-building tool rather than just a sales platform.
• Leverage mutual connections and thoughtful outreach to establish trust.

A. Be Strategic When Connecting

• Review mutual connections before sending or accepting a request — more mutual connections often indicate a higher acceptance probability.
• Avoid sending any spammy immediate follow-up messages post-connection to prevent the appearance of being too sales-focused.

B. Build Relationships First

• If you connect with someone, follow their activity and engage with their content periodically before sharing a direct pitch.
• Use Slack as a tool to collaborate with team members on outreach opportunities or warm intros to potential leads.
• Leverage coworkers’ 1st party connections and request warm intros to potential leads.

C. Share Client Wins or Testimonials

• Highlight successful campaigns or client wins that demonstrate the value of partnering with your brand.
• Use storytelling to make your updates compelling — explain the “what” and “how” behind your success.

Best Practices for Establishing Thought Leadership

Core Goals:

• Position your company’s staff as industry leaders and innovators.
• Increase visibility by sharing meaningful insights and knowledge.

A. Post High-Value Content Regularly

• Share insights about local journalism, community engagement, or your specific area of expertise.
• Address relevant industry trends or hot topics to spark thoughtful discussions.

B. Engage in Dialogue on Others’ Posts

• Look for opportunities to comment on posts made by industry leaders or potential partners.
• Share unique insights or constructive feedback to establish yourself as a thought leader.

C. Share Your Perspective

• Avoid generic comments — add humor, a fresh perspective, or actionable advice when engaging.
• Use posts to highlight personal takeaways or lessons learned from your work at your company.

Strategies for Engaging and Leveraging CEO/COO and Coworkers’ Effectively

Core Goals:

• Strengthen internal collaboration to expand your reach on LinkedIn.
• Support each other’s efforts to grow professional networks.

A. Support Team Posts

• Regularly like, comment on, and reshare posts by CEO, COO, or other coworkers. This boosts reach and highlights the collaborative nature of your company.
• Engagement that increases brand visibility fuels opportunities and sales leads that support a path to profitability for your company.

B. Tag and Mention Responsibly

• Tag CEO, COO, or other team members in relevant posts to amplify visibility and engagement. Simply type the “@” symbol and proceed to write out the name of the person you are mentioning.
• Avoid over-tagging — focus on when the mention is truly beneficial or relevant.
• Tag other brands and thought leaders in the industry to fuel engagement on content.

C. Coordinate Outreach

• If you see an opportunity for CEO or COO or any coworkers to connect with someone, communicate it via Slack. Your collaborative efforts mean stronger community connections overall.

General Rules of Thumb for LinkedIn Success

1. Keep it Genuine: Authenticity always resonates more than flashy, impersonal posts.
2. Be Patient: Building a strong LinkedIn presence takes time. Focus on gradual, meaningful growth.
3. Leverage Mutual Connections: Always review shared connections before cold outreach.
4. Celebrate Successes: Whether it’s team wins or client results, don’t hesitate to showcase what makes 6AM City shine.
5. Engage Thoughtfully: Don’t just like posts — comment, ask questions, or start conversations that matter.

These best practices elevate your presence on LinkedIn and build stronger networks in your professional community. Ready to get started? Let’s connect.