“Get your motor runnin', Head out on the highway.” How many times do you think we listened to “Born to be Wild” on our recent ~1h, 20 min. trip from Madison to Milwaukee to visit the Harley-Davidson Museum?

The artistry of the Tank Wall and bikes that span from 1906 to the present are a must-see for both HOG fans (and their friends and family) on your next trip to Brew City.

Pro tip: There’s plenty of free parking on campus (for 500 cars or 1,000 motorcycles), so planning your visit just got that much easier.

What we tried:

Fun fact: The very first Harley-Davidson “factory” was a 10x15-ft shed in the Davidson family’s backyard in Milwaukee. On the 20-acre, park-like campus Museum campus, you'll find a replica of this shed, a motorcycle that survived a tsunami, and a lot of other wheelie cool Harley history.

What not to miss:

The Experience Gallery is the perfect chance to throw a leg over several different types of motorcycles and get a feel for what they would be like on the open road.

And don’t miss the special exhibit called “Mama Tried: Bringing it Together,” opening in June, that will feature outrageous custom and restored vintage bikes. Plus, the Museum also recently opened its first-ever bilingual exhibit, “My Papi Has a Motorcycle.”

608today Sales Executive Ana, and 6AM City Sales Director Julie, on a CVO™ Tri Glide® Model motorcycle in the Experience Gallery. | Photo by the 608today team

What we’re still talking about:

In addition to all the history, you’ll also find tons of shopping on the Museum’s campus — 13,000 sqft of shopping, to be exact:

The first and only Harley-Davidson Factory Shop: the official outlet for end-of-season gear and discontinued products
The separate Harley-Davidson® Shop: features collectibles from this year’s 120th anniversary celebration, vintage apparel replicas, and a space to make your own custom gear

Bonus: Don’t miss grabbing lunch at Motor Bar & Restaurant before you leave. (Order the tomato basil soup and Full Throttle grilled cheese.)

What’s your lucky number? Make sure to put it on the custom gear you create at the museum. | Photo by 608today team

How you can experience this:

Tickets are $8-$22 (H.O.G. members get in free), and we definitely recommend the audio tour to help soak in everything your eyes can’t.

The Sport was the first motorcycle that Harley-Davidson marketed specifically to women and is one of the many bikes on display in the Motorcycle Galleries. | Photo by the 608today team

Things to know if you go:

Experience: A trip to the Harley-Davidson Museum
Price: $0-$22
Website: https://www.harley-davidson.com/us/en/museum.html
Address: 400 W. Canal St., Milwaukee, WI 53201
Hours: Daily from 10 a.m.–5 p.m.
Social: Facebook | Twitter | Instagram*