Black Friday brings out the best deals from all the major retailers, but Small Business Saturday is when the lovers-of-all-things-local come out to shop. From grabbing a holiday-themed coffee at Wonderstate to kickstart your shopping adventure to picking up holiday gifts at Hazel General Store, you can make your entire Saturday a local experience.

Fun facts from Small Business Saturday last year

American Express shared that there was a record-high spending of $19.8 billion for Small Business Saturday across the country.
50% of shoppers reported they found local shops + its deals through social media recommendations.
56% of shoppers made online-only purchases from small businesses.

No matter if this is your first time in Madison or you’re a seasoned local, you can shop small this Saturday + give back to the Madisonians who give us a million reasons to brag about our city.

To help you sort out your Saturday shopping plans, we’ve compiled a list of 10 local businesses participating in Small Business Saturday.

Movin’ Shoes Madison

528 S. Park St.
20% off all regularly priced shoes, apparel, accessories + socks.

Monroe Street

Pro Tip: Shop at participating stores on Monroe Street this Saturday to enter a prize drawing for a Shop Small tote bag + $25 gift card to a Monroe Street business.

Hive of Madison

1904 Monroe St.
Post an image on your social media shopping at the store on Saturday + tag #toadloveslocal and #hiveofmadison to be entered to win a $250 gift card to Hive of Madison.

Orange Tree Imports

1721 Monroe St.
Join the specialty shop as they host 2 Small Business Saturday cookbook signings.

Neuhauser Pharmacy

1875 Monroe St.
The pharmacy has done some redecorating to help kick off the busy holiday season with window decor from local children's book illustrator + author Kevin Henkes.

Madison Scrubs Station

2701 Monroe St., Suite 240
Bring at least 5 non-perishable food items for the Share Your Holidays event and get 15% off your entire purchase + free gift wrapping.

Strictly Discs

1900 Monroe St.
This record store is focusing its big sale on Black Friday with the Record Store Day deal, offering special releases you can only find at certain independent record stores nationwide. Courtesy of New Belgium Brewing, each legal-aged customer checking out will receive a can of beer to take away.

Sunne Boutique

2534 Monroe St.
The sustainable clothing brand boutique has updated its hours of operation for Small Business Saturday to be 10 a.m.-6 p.m.

Mystery to Me

1863 Monroe St.
The bookstore will be open from 10 a.m.-5 p.m. for Small Business Saturday + will have “lots of fun surprises.”

Art Gecko

1725 Monroe St.
Check back on the Art Gecko Instagram for Small Business Saturday deal updates.

Overture Center

The center's online-only sale runs now through Mon., Nov. 29 at 11:59 p.m. Purchase select tickets to more than 30 Overture + resident company shows at discounted pricing.

Know any other local businesses participating in Small Business Saturday? Send us the business + the Small Business Saturday deal they plan on offering.

Want to see more local businesses? Check out the American Express Small Business Saturday official website to see all listed businesses.