We’re back. Earlier this year we announced the launch of our 608today online shop, designed to bring you the best local gear to show your Madison pride and celebrate local landmarks, creatives, brands, events + more. We’re still doing that — but we changed a few things (for the better).

Enter: Six & Main. That’s right — we’re back with a new name and completely new look. We listened to your feedback from our online store survey and made the changes you wanted to see, including a more user-friendly layout to make shopping easier and updated creative + brand pages so you can learn more about the local creators and brands featured.

New products include exclusively designed local merchandise like:

More city sweatshirts
New trucker hats
Freshly designed mugs
Stickers
Hoodies

And more.

Now, to continue our mission of celebrating local, we are looking for local creatives + brands to work with us at Six & Main.

If you’re a local creative that wants to collaborate with us (think: seeing your artwork displayed on our products and getting paid for it), we want to hear from you. And if you’re a local brand (locally-made hats, cocktail bitters, or dog leashes) we would love to stock your stuff on our virtual shelves.

Tell us about yourself or your brand in one of these surveys so we can get to know each other — who knows, we could be working together soon.

We hope you love our revamped storefront as much as we do, Madison.

Happy shopping.