The 21-year partnership between AT&T + Spurs Sports and Entertainment has come to an end, with a new prospect officially purchasing the naming rights to the city's Eastside arena. What started as the SBC Center became the AT&T Center, and has now switched monikers for the third time.

Frost Bank has entered the chat. That's right, the 155-year old financial institution has formally purchased the naming rights to the stadium.

Welcome to the Frost Bank Center

The Spurs and Frost Bank are expanding the existing 50-year partnership with a new deal, giving the bank naming rights of the team’s home arena, starting in the 2023-2024 basketball season.

Welcome to the Frost Bank Center. | Photo by Spurs Sports & Entertainment

In addition to the name change, the Frost Bank Center will undergo some major improvements, like the addition of the Frost Club, complete with a “Puro Meter” mural and a game-day interactive light show that changes with the volume of fan noise inside the stadium.

The agreement now heads to the NBA for approval and finalization. Upon approval, work will begin to change AT&T-branded signage including:

Road + highway names
Building marquees
New signage for the press backdrop
Center court jumbotron and court

Who is Frost Bank?

Frost Bank signage on the Hemisfair Jumbotron in 1986. | Photo by Spurs Sports and Entertainment

Founded in 1868, the Texas-based banking institution has been doing business throughout the state for nearly three centuries. Frost Bank isn't necessarily new to the team — they helped the Spurs move to San Antonio in 1973; Frost became the Spurs first jersey patch sponsor in 2018; and the bank was a sponsor for the team's 50th anniversary celebration.

In addition to the expanded partnership, the Spurs and Frost will grow its community impact platform with educational programs.

Frost executives at the Frost Center unveiling. | Photo by Spurs Sports & Entertainment

“We believe in San Antonio – it’s our hometown. We want this relationship with the Spurs to demonstrate our unwavering sense of pride for San Antonio’s rich history and its bright future,” said Frost Chairman and CEO Phil Green.