CEs, switch the photo for a local pic if you can — skyline, a neighborhood, etc.
NL Headline >>> [BOX EMOJI] Making moves
SUBJECT LINE >>> [TRUCK EMOJI] Moving trends to [CITY] + TKTK

ENGAGEMENT MODULE >>> CEs, create an EM in your MKT's account to run with your story — this could be a fun, easy Answered down the road. Lead with these questions:
What do you like most about living in [City]?
How long have you lived in [City]?
Why did you move to [City]?

Welcome home, fellow Austinites.

U-Haul has released its 2024 mid-year report on migration trends, tracking the origins of U-Haul trucks arriving in the 25 most populated cities in the US, including Austin. Let’s take a look at who’s moved into our city from where — and if you’re new around here, we’ve got even more to share.

The moving trends

So, where are folks coming from? According to U-Haul, here are the top three metropolitan areas outside our state that people are moving to Bat City from.

Los Angeles, CA
Phoenix, AZ
Denver, CO

Welcome to Texas, friends. But that's not all — our fellow Texans are also moving around quite a bit. Here are the top three cities within the Lone Star State that U-Haul customers are arriving to Austin from:

Houston
Dallas/Fort Worth (Oh hey, DALtoday + FTWtoday)
San Antonio (Oh hey, SATXtoday)

CEs, if you're using this as a SS instead of a lead, this is a good cut-off point for the NL. Add a CTA here, with something like "Resources for newcomers"

Home sweet home

Now that you’re here, stay a while. If you’re a newcomer — or even a longtime local who loves staying in the loop — check out our City Guides for everything there is to know about Austin.

This batch could be especially helpful as you settle in to local life:

Austin 101 | Everything you need to know about starting life in City — from registering your car to setting up your utilities.
Cost of Living in Austin | Budget for life in our city.
Local sports teams | Score info about our home teams so you know who to root for.
Austin’s most iconic landmarks | Soon, these spots will feel familiar.
The unwritten rules of Austin | Now that you're a local, these "rules" will become a way of life.

If you know someone who’s new to our city, tell them to subscribe to our ATXtoday newsletter — the more, the merrier.