Small Business Saturday, an initiative dedicated to celebrating and supporting small and locally owned businesses + the impact they have in our communities, is on Saturday, Nov. 30.

The day falls between two of the biggest shopping days of the year — Black Friday and Cyber Monday — and has become an annual shopping tradition for many since its establishment by American Express in 2010.

If you’re looking to join in on the festivities this year, check out our list of some of the ATXtoday City Editors' favorite small businesses in town — and some extra suggestions from our followers.

Sea of Beads | Morgan and Figi both create their own beaded jewelry, so it's only natural that they found themselves here while making friendship bracelets for ACL festivalgoers. The north Austin shop is truly a beading wonderland and it's been family-owned and operated since 2006.

Unwind, relax, and shop small while you're at it at Ceremony Social Spa. | Photo by ATXtoday

Ceremony Social Spa | The ATXtoday City Editors loved spending a morning at this wellness oasis on South Lamar Boulevard, where they booked an hour on its serene patio with a sauna and cold plunge. Founded by a UT Austin alum in 2010, the spa also offers massage + acupuncture services.

Prototype Vintage | This colorful store is a vintage lover's paradise, and Morgan has taken home several quirky items from its collection. Whether you're looking for a new garment, a pair of sunglasses, or a unique piece of jewelry, you'll find something stylish to add to your wardrobe.

Atown | Morgan could wander around this boutique for hours while smelling candles and soaps, giggling at knickknacks, and shopping for friends and family. Not only is it a go-to spot for finding gifts, but its inventory of Austin-themed goods also makes it the perfect place for visitors who want to take home a souvenir.

Looking for more spots for your shopping spree? Check out these small businesses our followers love:

Birdhouse Books | "They provide the most welcoming atmosphere and the safest space to just be you!" —@unofficiallynasa
Birds Barbershop | "Of course, for making everyone in the family look sharp during the holidays!" —@erinportman
Turquoise Trading Post | "They have the best jewelry selection in town!" —@semiglossferatu
Kindred Spirits Shop | "They carry sustainable/ethically made fashion and the staff and owner actually take time to get to know you and help you find the perfect pieces." —@atxyogagirl

Want to share some more small business love? Make sure to tag your favorite local businesses in the comments of our post.

Reminder: Shopping + supporting small isn’t limited to just this day — we love letting our local businesses shine all year long in our collection of City Guides.