The Company Lab (CO.LAB) announced Wednesday the rebranding of Startup Week.

Fast facts

When + where | Mon., Oct. 18-Fri., Oct. 22 + downtown Chattanooga

New branding | Local creative agency Tiny Giant revamped the logo, which had not been updated since Startup Week’s inception in 2014.

Community events | Submissions are now open to anyone who wants to organize an event for the multi-day entrepreneurial celebration. In the past there have been mixers, panel discussions, fireside chats, silent discos, networking events, keynote speakers, cocktail parties, yoga classes, and live music.

Friday, fun-day | CO.LAB is asking organizers to embrace delight on Friday with a special focus on fun, community-friendly events that appeal to everyone — whether or not they are into startup companies and entrepreneurship.

Seeking sponsors | CO.LAB is also looking for sponsors to work with — for more information email Lindsey Cox.

Follow along | The organization’s leaders will be making additional announcements between now and Oct. 18. Keep up with the planning on social media — Facebook, Twitter, LinkedIn and Instagram.

COVID-19 pandemic | The safety and health of local residents is top priority, meaning CO.LAB may need to re-envision, cancel, or postpone Startup Week..

Deadline | Applications close Aug. 25.

TL;DR | Chattanooga nonprofit The Company Lab is determined to make this year’s Startup Week the most fun the town has seen since Leslie Jordan joined Instagram.

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