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This beloved tradition, the Pickens Azalea Festival, sponsored by Quantiy Granite Cabinets and Flooring and annual Friday Night Cruise with Vyve, is blooming into its 42nd year — bringing color, community, and celebration to downtown Pickens.

Just a short drive from Greenville, the festival returns Friday, April 24 through Saturday, April 25, inviting guests to experience a weekend filled with local charm, live entertainment, and free family entertainment.

Festival highlights include:

A lively lineup of live music and entertainment throughout the weekend
300+ local artisans and craft vendors offering handmade goods
A wide variety of food trucks and festival eats
Family-friendly activities and interactive fun for all ages
A Pet Pageant, Pie Baking Contest, Husband Calling, and a 5K

Whether you’re browsing unique finds, enjoying great food, or simply taking in the spring atmosphere, it’s a can’t-miss seasonal tradition.

Ready to stop and smell the azaleas?

Plan your trip