ICYMI, international real estate company Coldwell Banker recently announced the company would be rebranding. The new “Project North Star” logo has a star in the upper right corner above the interlocked CB, a symbol for a “guiding light” for home buyers + sellers as they navigate the real estate market.

Here in the Upstate, Coldwell Banker Caine was selected as the very first Coldwell Banker market to fully roll out the new branding. As the global launch market, CB Caine will be the model for the 3,000 other offices in 44 countries on how to most successfully roll out the new brand company wide. Their Greenville and Spartanburg offices revealed their new sign Wednesday morning + celebrated later that evening at TopGolf. 🎉

CB Caine also announced the Home in One giveaway, where one winner will have the chance to take home the keys to a new home.

After serving the Upstate for 86 years, CB Caine is a key player in the area’s growing economy. The company employs 250+ people in Greenville + Spartanburg and has helped 100,000+ families find homes in the Upstate.

Click below to learn more about the global rebrand getting its start right here in GVL. Ⓟ

Follow the North Star ⭐