Hey, COLA. Chloe here, Branded Content Studio Manager. Did you know your organization can purchase this content? It’s called TheKnow, and it’s part of our advertising offerings, executed by me and my team here in 6AM City’s in-house Branded Content Studio.

TheKnow is built to do a few different things – all of them good for your brand:

Dive into a topic of choice with 200 words in the email and an option to link out to 200 additional words on our website (400 total words), or drive readers directly to your URL of choice.
Promote what you offer (events, services, roundups, information, etc.), or…
Establish your brand as an expert within a general-interest article.
Live forever on our website – a trusted third party publication – giving your brand major street cred.
Show off your brand with beautiful photos (max. 2 in the email; up to 10 total on our website).
Be shared socially via posts on our Instagram feed, Facebook, and Twitter.
Deliver creative content development + distribution that works (and that you don’t have to hustle to create yourself). Plus, you get to review and approve everything.

More about TheKnow:

This time, we’re taking you to our website to tell you more about working with our Branded Content Studio and to show off a few examples of TheKnow.

Working with the Branded Content Studio:

How does TheKnow content get created? Thanks for asking.

You provide us with the topic you want to focus on, plus information + assets, or…
You meet with us in the Branded Content Studio to brainstorm and get customized content suggestions with data-driven insights on what we think may work best for your brand.
Once a topic is decided, we create your content in COLAtoday’s signature style, voice + tone, then deliver you a draft of the content for a revision round where you can give feedback, request edits, and give final approval.
Your content runs in our email newsletter + website and on our social media channels. Voilà.

TheKnow examples:

Here are a few examples of TheKnow that our team has created for clients in all industries, ranging from hospitality and tourism to education and nonprofit.

Hospitality + Tourism:

Healthcare:

Events + Entertainment:

Retail:

Real Estate:

Nonprofit:

Services:

Finance:

Education:

Interested in purchasing TheKnow? Or want more information about advertising with COLAtoday or our other 6AM City markets? Hit us up via email: sales@6amcity.com. Ⓟ