This week, it's all about supporting local. Sunday, May 4-Saturday, May 10 marks both National Small Business Week and National Travel & Tourism Week.

Throughout the week we'll be shouting out small businesses across Winston-Salem, and today we're diving into stats from our local tourism board, Visit Winston-Salem.

By the numbers

11% | The rise in our city's hotel revenue since July 2024
2 million | The number of sessions Visit Winston-Salem's website is on track to reach this year (up from 200,000 in 2023)
1 million | The number of clicks that paid media campaigns for Visit Winston-Salem have generated so far this year
$1.05 billion | How much visitors spent in Forsyth County in 2023, according to the latest data from Tourism Economics
6,753 | The number of local jobs that this $1.05 billion in visitor spending generated

Play tourist

In honor of the week, why not act like a tourist in your own city? We've got suggestions for how to do it right:

Plan a local staycation at one of these unique places to stay.
Try a new-to-you local coffee shop.
Explore one of our nearby museums — bonus points if you reacquaint yourself with local history at Old Salem Museum.
Take a tour of Winston-Salem that matches your interests, from a downtown tastings tour to a historic trolley tour.
Check out some of the biggest events happening this month.
Really need a getaway? Pretend you're on a Parisian vacation without leaving city limits with our guide.