NL Headline >>> [BOX EMOJI] Making moves
SUBJECT LINE >>> [TRUCK EMOJI] Moving trends to [CITY] + TKTK

ENGAGEMENT MODULE >>> CEs, create an EM in your MKT's account to run with your story — this could be a fun, easy Answered down the road. Lead with these questions:
What do you like most about living in [City]?
How long have you lived in [City]?
Why did you move to [City]?

Welcome home, fellow San Joseans.

U-Haul — the moving truck company that started in Ridgefield, WA — has released its 2024 mid-year report on migration trends, tracking the origins of U-Haul trucks arriving in the 25 most populated cities in the US, including the Bay Area. Let’s take a look at who’s moved into our city from where — and if you’re new around here, we’ve got even more to share.

The moving trends

So, where are folks coming from? According to U-Haul, here are the top three metropolitan areas outside our state that people are moving to the Bay Area — San Jose/San Francisco/Oakland — from:

Phoenix, AZ
Las Vegas, NV
Portland, OR (oh hey, PDXtoday)

Welcome to California, friends. But that's not all — our fellow Californians are also moving around quite a bit. Here are the top three cities within the Golden State that U-Haul customers are arriving to the Bay Area from:

Los Angeles
Sacramento/Roseville (oh hey, SACtoday)
San Diego (oh hey, SDtoday)

Howdy, neighbors — welcome home. | Photo by NASHtoday

CEs, if you're using this as a SS instead of a lead, this is a good cut-off point for the NL. Add a CTA here, with something like "Resources for newcomers"

Home sweet home

Now that you’re here, stay a while. If you’re a newcomer — or even a longtime local who loves staying in the loop — check out our City Guides for everything there is to know about the Capital of Silicon Valley.

This batch could be especially helpful as you settle in to local life:

Cost of Living in San Jose | Budget for life in our city.
Local sports teams | Score info about our home teams so you know how to gear up + who to root for.
Interesting facts about San Jose | As connoisseurs of the quirky, we put together a list of San Jose’s history + oddest characteristics
SJ's most iconic landmarks | Soon, these spots will feel familiar.
Historic street names | Learn about our city's stories streets.

If you know someone who’s new to our city, invite them to subscribe to our weekly SJtoday newsletter — the more, the merrier.