CEs, switch the photo for a local pic if you can — skyline, a neighborhood, etc.
CEs, please update the publish date so it looks fresh
NL Headline >>> [BOX EMOJI] Making moves
SUBJECT LINE >>> [TRUCK EMOJI] Moving trends to [CITY] + TKTK

ENGAGEMENT MODULE >>> CEs, create an EM in your MKT's account to run with your story — this could be a fun, easy Answered down the road. Lead with these questions:
What do you like most about living in [City]?
How long have you lived in [City]?
Why did you move to [City]?

Welcome home, fellow San Antonians.

U-Haul has released its 2024 mid-year report on migration trends, tracking the origins of U-Haul trucks arriving in the 25 most populated cities in the US, including San Antonio. Let’s take a look at who’s moved into our city from where — and if you’re new around here, we’ve got even more to share.

The moving trends

So, where are folks coming from? According to U-Haul, here are the top three metropolitan areas outside our state that people are moving to San Antonio from:

Phoenix, AZ
Denver, CO
Los Angeles, CA

Have a picture perfect San Antonio moment? Consider submitting it to our photo contest. | Photo by @skylinedronetx

Welcome to Texas, friends. But that's not all — our fellow Texans are also moving around quite a bit. Here are the top three cities within the Lone Star State that U-Haul customers are arriving to San Antonio from:

Houston
Dallas/Fort Worth (Oh hey, DALtoday + FTWtoday)
Austin (Oh hey, ATXtoday)

CEs, if you're using this as a SS instead of a lead, this is a good cut-off point for the NL. Add a CTA here, with something like "Resources for newcomers"

Home sweet home

Now that you’re here, stay a while. If you’re a newcomer — or even a longtime local who loves staying in the loop — check out our City Guides for everything there is to know about the Alamo City.

Catch the Spurs back in action this fall. | Photo by Reginald Thomas II via San Antonio Spurs

This batch could be especially helpful as you settle in to local life:

Cost of Living in San Antonio | Budget for life in our city.
Top local industries and employers | Find out where the locals are working.
Local sports teams | Score info about our home teams so you know how to gear up + who to root for.
San Antonio’s most iconic landmarks | Soon, these spots will feel familiar.
Historic street names | Learn about San Antonio's storied streets.

If you know someone who’s new to our city, invite them to subscribe to our SATXtoday newsletter — the more, the merrier.