Fort Worth's Will Rogers Memorial Center is currently undergoing a $50.5 million makeover, just in time for its 90th birthday next year.

A renovation on the 120-acre multipurpose event center began in February and is slated for completion this November. The City of Fort Worth has contributed $45.5 million to the project, while the Stock Show will supplement the remaining $5 million.

Will Rogers generates ~$217 million annually. | Photos by the Fort Worth Stock Show & Rodeo

What the renovations include

Brand new entrance, including doors with windows
Concourse expansion
Updated concessions + restrooms
Fire and life safety systems
Accessibility accommodations to welcome all guests
HVAC and electrical systems replacements
Structure removal, including outdated rooms and offices
New meeting rooms and food prep facilities

Preserving the center

Soon, the Will Rogers Memorial Center may not look the same, but its 90-year legacy lives on in our hearts. We're calling on our readers to share their favorite memory at Will Rogers for a chance at being featured in our daily newsletter. Was it your very first rodeo? Was it a lucky find at an antiques show? Was it seeing The Rolling Stones in 1978? We want to know.

And PS for those of you who are planners — the 2026 Fort Worth Stock Show & Rodeo will run from Jan. 16 through Feb. 7, 2026.