CEs, switch the photo for a local pic if you can — skyline, a neighborhood, etc.
NL Headline >>> [BOX EMOJI] Making moves
SUBJECT LINE >>> [TRUCK EMOJI] Moving trends to [CITY] + TKTK

ENGAGEMENT MODULE >>> CEs, create an EM in your MKT's account to run with your story — this could be a fun, easy Answered down the road. Lead with these questions:
What do you like most about living in [City]?
How long have you lived in [City]?
Why did you move to [City]?

Welcome home, fellow Dallasites.

U-Haul has released its 2024 mid-year report on migration trends, tracking the origins of U-Haul trucks arriving in the 25 most populated cities in the US, including Dallas. Let’s take a look at who’s moved into our city from where — and if you’re new around here, we’ve got even more to share.

The moving trends

So, where are folks coming from? According to U-Haul, here are the top three metropolitan areas outside our state that people are moving to the Big D from:

Oklahoma City, OK
Denver, CO
Phoenix, AZ

Welcome to Texas, friends. But that's not all — our fellow Texans are also moving around quite a bit. Here are the top three cities within the Lone Star State that U-Haul customers are arriving to Dallas from:

Houston
Austin (Oh hey, ATXtoday)
San Antonio (Oh hey, SATXtoday)

CEs, if you're using this as a SS instead of a lead, this is a good cut-off point for the NL. Add a CTA here, with something like "Resources for newcomers"

Home sweet home

Now that you’re here, stay a while. If you’re a newcomer — or even a longtime local who loves staying in the loop — check out our City Guides localize with MKT's CG landing pagefor everything there is to know about Dallas.

This batch could be especially helpful as you settle in to local life:

Local sports teams| Score info about our home teams so you know how to gear up + who to root for.
Local hiking trails | Familiarize yourself with the great outdoors.
Buzzy local coffee shops | Start your mornings at these local spots.
Happy hour deals in Dallas | Raise a glass to your city with these fun drink deals.
Top-notch BBQ spots | It isn't life in Dallas without great barbecue.
Kid-friendly activities | Use this guide to find fun for the kiddos.

If you know someone who’s new to our city, tell them to subscribe to our DALtoday newsletter — the more, the merrier.