Phillumeny. That's the word for collecting matchbooks and matchboxes — a hobby that has become popular on social media in recent years and taken Austin by storm.

The trend itself is not new, matchbooks have been used as a form of marketing since the mid-1890s, but collecting them is back in a big way. Figi here — I'm one of many people I know who have started collecting matches, and it's a thrill to pick up a new souvenir from a beloved locale.

There are hundreds of businesses that offer collectible matchbooks — as evidenced by Matches of Austin's interactive map — but here are a few to get you started on your new hobby.

Equipment Room | Bar | Reservations are required at this vinyl listening bar, which is inspired by Japanese jazz bars.

Gina's on Congress | French-Italian restaurant | Stop by from 3 to 6 p.m. any day for happy hour.

La Condesa | Mexican restaurant | Enjoy the MICHELIN Recommended fare when you stop in.

The beautiful purple matchbook will ensure you never forget your meal from Lutie's. | Photo courtesy @matchesofaustin

Lutie's | American restaurant | The Texas-inspired fare at this MICHELIN Recommended spot is just a piece of the experience, as the restaurant is located on the historic grounds of the Commodore Perry Estate.

Moonshine Grill | American restaurant | Enjoy some comfort food at either the Downtown or Avery Ranch locations of this restaurant.

Nickel City | Bar | Get cozy and sip from the extensive whiskey menu after you snag your collectible.

Revenge | Bar | Psst — this bar is editor Figi's favorite place in town to stop for a cocktail.

These little matches are almost too cute to strike. | Photo courtesy @matchesofaustin

Tito's Vodka | Online + retail | Either purchase these matches online, or stop by Love, Tito's to get your hands on them.

Whisler's | Bar | This spot gets packed quickly, so get your order in ASAP.

Yamas | Greek restaurant | This restaurant doubles as a beautiful place for an impromptu photo shoot.

Now, preview some of the fun designs in this game.