In honor of ATXtoday's Small Business Week, we’ve tapped into the heart of Austin's entrepreneurial spirit by asking local business owners to share their must-try experiences and products.

We posed the question, “When someone visits your small business for the first time, the one thing they have to do, see, or try is _____.” Here's what they said.

Editor's note: Responses have been edited for clarity and brevity.

Sprout & Stitch
"Explore the custom creations section — whether it’s a quilt, embroidery piece, or baby keepsake, this is where the magic of personalized, handcrafted work truly shines. Seeing the range of thoughtful, heirloom-quality designs gives a real sense of what makes Sprout & Stitch special."

Lake Toys Boat Club
"A nice selection of boats for all interests combined with personal service, all aimed to make your life on the lake a great experience."

The Inked Alch3mist
"When someone visits The Inked Alch3mist for the first time, they have to experience a Reiki-infused sound bath at my Grounded Gatherings or a 1:1 Holy Fire Reiki session. Each session is uniquely tailored to meet clients where they are, offering a deeply personalized and transformative healing experience."

You can take a free community class at OutWellness during Small Business Week, happening now through Saturday, May 10. | Photo by Jeremy Wood

OutWellness
"Our group fitness classes. OutWellness is defined by its community. People come to our center, not just to tone muscles or recover from surgery, but to connect with like-minded individuals and focus on their unique health needs in a safe space."

Paws on Chicon
"They for sure have to bring their pet into the store so our staff can give them pets and free treats. Then, they've gotta check out our froyo we make in house. And see how our prices just cannot be beaten online or in Austin."

Birdhouse Books and Gifts
"Our Blind Date With A Book. People love our cheeky descriptions and plot summaries — they won't be disappointed."

Parker + Scott is a modern spin on a general store, featuring local goods and sustainable products. | Photo by Claire Malaby Photography

Parker + Scott
"Our refill bar. You can refill your hand soap, shampoo, cleaning supplies, and more. Let’s keep some plastic out of the garbage."

Centro
"Try the Strawberry Matcha or the Nutella Latte and enjoy the vibe and unique selection of art + merch."

Alcott Candles
"Find their favorite scent and listen to the playlist that goes with it."

Armstrong Community Music School
"Ukulele, everyone goes bananas over the uke. We have a fleet of colorful, high-quality instruments for folks to try out. And we have stunning pianos: three Steinways, a 1904 Erard from Paris, eight Yamahas, and several high-quality electric pianos. It's really the warm and welcoming vibe that people reference most upon entering our space."

Maddie Green Boutique
"MGTV (Maddie Green TV) live order packaging. I go live on TikTok and package orders in real time and chat with my community."

Lightning round

Fitcidence specializes in beginner-friendly classes that make people feel good. | Photo by Sydney Wisner

Fitcidence: "HYPE Dance Cardio, our signature class."
It's All Good Goods: "The gluten-free sourdough breads."
Bouldin Creek Cafe: "We are most known for our tofu scramble, and it's a must-try even if you eat eggs."
El Naranjo: "Our mole negro and corn tortillas."
BrunkyArt: "Buy an armadillo accessory."
Slow North: "Our eucalyptus + lavender linen spray — it's a fan favorite."
Yummi Joy: "Our house-made fudge, and Gatti’s vegan ice cream with a fresh waffle cone."
HarperSage: "The famous sage utility jumpsuit."
Vanessa Sansivirini Beauty: "The Radiant Signature custom facial."
Stargazer: "The Cinabomb (espresso, maple, coconut, MCT oil and cinnamon) or the Frozen Aperol Spritz."
Vintage Vines: "Get a cowboy cactus can. It's my specialty vintage plant arrangement."
Open House Austin: "Our monthly pickleball social hour every first Wednesday of the month."