Marfa-based hotel El Cosmico is getting a 3D-printed makeover courtesy of Austin-based construction company ICON, and it is bringing a taste to SXSW.

To celebrate the new project with Austin, ICON will unveil a sculptural stage at The Long Center for the Performing Arts that parallels the design themes of the hotel. According to ICON, the performance pavilion and stage will be the first of its kind in the world.

“This state-of-the-art stage will offer a central community gathering place with unparalleled access to the arts,” The Long Center CEO Cory Baker said. “This new outdoor venue in such a vibrant area will help us further our mission of being the city’s most diverse performing and cultural arts hub.”

This isn't ICON's first rodeo. Last year during SXSW, the company unveiled "House Zero," a concept property showcasing the capabilities of ICON's Vulcan printer.

ICON's pavilion unveiling will be accompanied by an affordable housing panel. | Rendering via ICON

Meanwhile, the Marfa development is being designed in partnership with Austin hospitality guru Liz Lambert and architecture firm BIG-Bjarke Ingels Group.

The hotel development, which will break ground in 2024, currently spans 21 acres, will undergo an expansion to 65 acres and feature a new pool, a hammam spa, communal facilities, and flowing organic shapes.

Lovers of ICON can purchase a two-, three-, or four-bedroom home ranging from 1,200-2,200 sqft on-site at El Cosmico or Wolf Ranch in Georgetown. Reservations open in Summer 2023.