There's a new H-E-B on the block — of South Congress Avenue and West Oltorf Street, that is.

After nearly three years of construction, the new 145,000-sqft grocery store opened at 2400 S. Congress Ave. on Wednesday, Dec. 4. It replaced the city's first-ever H-E-B location, which opened in 1957 at just 25,000 sqft.

Hundreds of Austinites flocked inside at 6 a.m. for its grand opening, which featured a performance by UT Austin cheerleaders, confetti, live music, and giveaways.

More than 600 employees will work at the new H-E-B. | Photo by ATXtoday

Here's what's in store (literally):

A True Texas barbecue restaurant with indoor + outdoor dining
The largest selection of wine in any H-E-B store
A heart-shaped H-E-B sign made with the old store's outdoor sign
Live cooking demonstrations + samplings
Tons of local artwork celebrating the spirit of south Austin

That's not all — learn more about the newest H-E-B.