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Your peak summer awaits in Asheville, NC

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A rotating gif featuring: Photo 1, People and a dog having a picnic with rolling green mountains in the background. Photo 2, A man and woman stand on a lookout point rock on a trail in the Blue Ridge Mountains on a clear day. Both wear active clothing and helmets, and the man holds a mountain bike.  Photo 3, A person looks up at various colorful, artfully designed lampshades hanging from the ceiling in a vibrant store. The setting feels creative and eclectic. Photo 4, Three people enjoy a casual rooftop gathering at sunset, with mountains in the background. Photo 5, A band looks out over a crowd at a concert.

Choose your own adventure in the heart of the Blue Ridge.

Photos courtesy of Explore Asheville/MMGY, Stephan Pruitt, Robert Stephens, and Chris Burkard

There’s something whimsical about Asheville, NC, in summertime; cool mountain air, concerts under the stars, and award-winning Appalachian flavors best served al fresco.

No matter how you fill a visit, you’ll leave reinvigorated. The proximity to nature means you can spend the morning exploring iconic trails and the afternoon at interactive art exhibits, then grab a rooftop drink + sleep in a luxury hotel.

The Blue Ridge has a magic we can’t quite describe — you’ll get it when you get there.

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