You may not recognize the name, but you’ve certainly heard the hits.

The quiet Alabama town of Muscle Shoals is the focus of the Country Music Hall of Fame and Museum’s newest major exhibition, Muscle Shoals: Low Rhythm Rising.

This immersive exploration shows how a little-known slice of the South transformed into a global recording hotspot in the 1960s and 1970s, forever changing modern music as we know it.

🌟 Legends coming together

At a time when segregation was the norm, Muscle Shoals brought together Black and white musicians to develop genre-bending sounds that blended elements of rock, R&B, country, and pop.

The effect was immediate, and it wasn’t long before hitmakers were drawn to the studio to listen, learn, and join the music magic.

🎸 Icons on display

Look forward to an in-depth experience with plenty of iconic artifacts, including Aretha Franklin’s piano, Duane Allman’s electric guitar, handwritten song manuscripts, digital samples, and so much more.

Tickets are available now — book your visit this way. (Psst: Want a sneak peek? Watch our reel from our recent visit.)

Get tix for the whole family