The NorthShore Merchants Collective (NSMC) is bringing a new celebration to the heart of Chattanooga’s NorthShore district.

Enter: The Frazier Festival, taking place on Saturday, May 3 from 11 a.m. to 6 p.m. along Frazier Avenue (from North Market Street to Forest Avenue).

Secretary of NSMC Geno Wallace said the festival is about showcasing the unique energy of NorthShore.

“It’s a chance for locals and visitors alike to experience our neighborhood’s creativity, charm, and commitment to supporting our vibrant community,” said Wallace.

The free, family-friendly event will feature 20+ local vendors, sidewalk activations (think: face painting, games, and pop-up art stations), and more from NorthShore shops + eateries.

Here are a few of the festivities we’re excited to experience:

Cracking geodes with Almanac Supply Co. (crack one of theirs or bring your own)
Building flower bouquets with Verre Noir’s Little Blume flower truck
Trying smoothies and fruit cups from La Antigua Fruit and Smoothie Bar

Bonus: Check out NSMC’s Instagram page for more vendor highlights.

Note: The area of the festival will be closed to traffic during the event to create a safe + walkable experience, so plan for alternative traffic routes.