After years in the making, Chattanooga City Council has approved an update to the city’s sign ordinance — the first of its kind since 1986. These regulations and rules control and manage the placement, size, design, and maintenance of signs in the community.

The Kelly Administration collaborated with the Land Development Office, the Regional Planning Agency + stakeholders to update the ordinance with the goal of modernizing its regulations.

Why? The city has undergone a fair amount of advancements in technology, changes in its landscape, and there are new federal requirements.

Here are some of the key updates to note:

50+ new and updated definitions have been added to remove ambiguities, making it easier to understand and comply with regulations.
Murals can now display anything except a business name, logo, or trademarked image — expanding opportunities for artistic expression.
User-friendly tables + graphics will help clarify sign types, size restrictions, and more for easier navigation.
Previously prohibited, sandwich boards are now allowed under specific conditions during business hours.

Additionally, the update aims to provide more flexibility for businesses such as:

Administrative modifications | A 10% variance on any sign regulation can now be approved by staff instead of requiring Board of Zoning Appeals approval.
Master Sign Plan | Real estate developers can develop plans that allow for creative + flexible signage across developments (rather than one-size-fits-all rules).
Signage on buildings | Businesses can now place signs along public entrances, not just those facing the right-of-way.

Lastly, sign-related appeals will now be handled by the Board of Zoning Appeals. A 60-day implementation period is planned to allow time for training and process adjustments.

Bonus: Want to apply for a sign? Here's the step-by-step guide to getting your permit.