Let’s skip the pleasantries + get right to it; we tried Burger King’s new vegan offering — the Impossible Whopper, and here’s what you need to know about it. ⬇️

🌱 What’s the big deal with the Impossible Whopper?

It’s a meatless burger made to taste like meat, unlike a lot of veggie burgers which are meant as substitutes but don’t really taste like hamburger. Burger King used its branding, adding the word Whopper.
Impossible Foods is the brand behind the Impossible Burger, which Burger King rolled out nationally Thursday.
A molecule called heme is what makes meat taste like meat + Impossible Foods uses plant-based heme made via fermentation of genetically engineered yeast to make its burgers. If you want more on the science, check out this Youtube video from Wired.

🌱 Fast facts

Chattanooga already has a couple of places to find the Impossible Burger (hey, Cashew + Fat Boy’s Roadside Eats) but the Burger King rollout is the first step toward making products like this more accessible and affordable.
The Impossible Whopper alone cost $5.19 at the Signal Mountain Road Burger King. A combo, with fries + drink, cost $7.29.
The burgers are cooked on the same grill as the regular burgers + that’s caused some discord among vegans and vegetarians, but PETA said it’s a good step regardless of whether it’s prepared separately.

🌱 Noogans sound off

Here’s what locals said Thursday about the Impossible Burger.

“I had one! And it was delicious!” — @CarmenKarczynski

“OVERALL over rated” —@yrnbankroll

“Awesome to have an alternative to open peoples minds!” — @channell_scott

“It’s noticeably not meat. But that’s ok.” — @gaidenx88

“Their previous meatless burgers were not the worst. And I’ll give anything Impossible does a try.”
— @bofunky3000

🌱Poll

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