Black Friday brings out the best deals from all the major retailers, but Small Business Saturday is when the lovers-of-all-things-local come out to shop. From grabbing a coffee at (Be) Caffeinated to kickstart your shopping adventure to picking up holiday gifts at The Chattery, you can make your entire Saturday a local experience.

Fun facts from Small Business Saturday last year:

American Express shared that there was a record-high spending of $19.8 billion for Small Business Saturday across the country.
50% of shoppers reported they found local shops + its deals through social media recommendations.
56% of shoppers made online-only purchases from small businesses.

No matter if this is your first time in Nooga or you’re a seasoned local, you can shop small this Saturday + give back to the Chattanoogans who give us a million reasons to brag about our city. To help you sort out your Saturday shopping plans, we’ve compiled a list of local businesses participating in Small Business Saturday.

The Chattery

📍 1800 Rossville Ave.

⏰ 10 a.m.-2 p.m.

🛍️ The Small Business Saturday Market features various local vendors — with everything from art + crowns, to spices + vegan snack jars — supporting unique, handmade gifts. And yes, it’s still a gift if you keep it for yourself.

Northshore Merchants Collective

📍Various shops

⏰ Various times

🛍️ This might be cheating, but the 46 businesses of Northshore Merchants of Collective have tons of deals between them, which you can find on their Facebook page. In fact, make a day of it with their 7th Annual Holiday Window Treasure Hunt, which will take you to over half of the stores, including Blue Skies, Locals Only, I Go Tokyo, Nooga Paws, Clumpies + (Be) Caffeinated.

Burlaep Print and Press

📍 801 E. 11th St.

⏰ 8 a.m.-6 p.m.

🛍️ A holiday market with 10 other local artists + vendors, where Burlaep will be revealing its holiday drink menu and offering 25% off everything in-store (plus, get free drip coffee and apple cider while supplies last, and a free bandana with purchase).

Chattanooga Whiskey

📍 1439 Market St.

⏰ 11 a.m.-9 p.m.

🛍️ Chatt Whiskey is highlighting its local partners this Small Business Saturday, with discounted prices on in-store items, including chocolate cherry bark bitters from The Bitter Bottle, bourbon-glazed pecans from Nokes Granola, and barrel-aged coffee from Goodman Coffee Roasters.

Bees on a Bicycle

📍 1909 Market St.

⏰ 11 a.m.-3 p.m.

🛍️ Join the party at the Small Business Saturday Open House. Bees will be hosting with food + a beverage booth from Be Caffeinated, plus wreath-making. Pop in for their “back room remainder, crack + dent sale,” too.

Bela Co.

📍 3803 Dayton Blvd + Online

⏰ 10 a.m.-7 p.m.

🛍️ Bela Co is going all out for its big once-a-year sale, including 20% off sitewide, 20% off the Bela Co line, 10% off featured artisan items, a special gift to the first 10 sales, and new designs — plus hard seltzer + Sweet T’s Flower Truck’s Build a Bouquet pop-up from 11 a.m.-4 p.m.

The Rustic House

📍 Online

🛍️ Get 50% off on all glass candles, travel tins + wax melts with the code “CandlesAreAwesome” (we agree).