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GVL entrepreneur enters the anti-aging skincare game

What’s 3x more effective than retinol? This all-natural skincare brand by Greenvillian Jenny Pancoast.

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Upgrade your routine with twentyfour skincare.

Photos by Jasmin Rojas for XXIV, Inc.

The ongoing quest for youthful skin has introduced many solutions, and a whole lot of empty promises. But the latest innovation from Greenville-based XXIV Inc. delivers a science-backed, game-changing lineup of products.

Founder Jenny Pancoast‘s newly launched brand, twentyfour skincare, touts remarkable results that are scientifically proven to outperform today’s go-to anti-aging ingredients.

What sets these products apart is their clinical prowess, demonstrating a 57% wrinkle reduction vs. retinol’s mere 17%. (Whoa.)

Safe for all skin types, products include StepZero™ Age Reversing Powder, known as the “only anti-aging powder,” and HYDRÍQ™ Age Reversing Hydrator, which doubles as a treatment serum.

How do they do it? Clinically tested with significant results, Zylö Therapeutics’ patented Z-pod® technology gives these products an impressive 24-hour sustained effectiveness.

That means they’re improving elasticity and collagen formation all day — all while keeping routines simple + sustainable with clean, fragrance/cruelty-free, pregnancy safe, and vegan ingredients in refillable packaging.

Experience the science

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Whether you’re focused on heart health, hormone balance, or overall wellness, Labcorp OnDemand has you covered.
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Whether you’re focused on heart health, hormone balance, or overall wellness, Labcorp OnDemand has you covered.
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Whether you’re focused on heart health, hormone balance, or overall wellness, Labcorp OnDemand has you covered.