TOMS, Warby Parker, Bombas…you’re likely well aware of these brands. But what do they have in common? The same thing our latest local investment opportunity does — a charitable business model.

Welcome back to our latest installment of Invest Local, a series in which we’re shining a light on ways Greenvillians can invest their time, talent, and treasure, locally.

With nearly $2 million in revenue and over $123,000 donated to charity in the past two years, we’re taking a look at Just Cause, the apparel industry's only charity profit-sharing retailer.

About the business model

Did you know corporations represent $60 billion in annual apparel purchases? Just Cause is harnessing this massive purchasing power to support charitable organizations through a unique 50% profit-sharing business model.

So, when a customer buys polos, vests, fleeces, and other work or marketing-related apparel, Just Cause donates 50% of the net profits to their charity of choice through an innovative profit-sharing platform.

Founder Scott Porter is leaning into his medical and business background by selling into large corporations like health systems, restaurant groups, and retailers with unique private label arrangements and simplified supply chains.

In addition to doing good, Just Cause partnerships result in a "one-link" supply chain and an unrivaled ability to pass cost savings to large groups of customers. At the same time, top professional apparel brands (think: Nike, The North Face, Eddie Bauer) gain a values-aligned channel to sell their products and access to a loyal, large customer base.

While there is no shortage of apparel providers, Just Cause represents the opportunity for corporations to do good while making everyday apparel purchases. | Photo provided by Just Cause

The investment opportunity

Just Cause’s combination of innovative platform, charity-based business model, and key partnerships has the company poised to become a major player in corporate apparel.

Explore the investment and learn about other local opportunities with Vicinity.

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