CEs, swap feature image for a local photo of one of the beers or breweries in this story; add a second fun craft beer label/can image if possible to really make this pop.
CEs, update the publish date on this article so it looks as fresh as possible
NL HEADLINE: [Beer emoji] Tap into the local suds scene
Display name/subject line suggestion: [City buildings emoji or something else or no emoji] [City]-centric craft beers (localize your city name + you could include the # of beers you're highlighting)
CTA idea, if needed: XX more fun brews (fill in number)

Engagement Module: CEs, if you'd like to include an optional EM with this story, you have two options: 1) Create your own city-specific EM in your market's Typeform account that includes questions that you come up with that will support your future content. 2) You can replicate the National Typeform I've created and it into your market's Typeform account. If you opt for the second option, here are those Typeform instructions:
- Find the survey template in the National Typeform account >>> "Asked | NCT | City-centric craft beer | Poll"
- Click ellipses to the right of the survey name, click "copy to" > select your MKT. The survey will appear as a copy in our MKT account.
- In your market account, rename the survey with your market's name using the naming convention: "Asked | MKTtoday | City-centric craft beer | Poll"
- Publish the poll in your MKT; it should have the live results/end slide baked in, but if you don't see it, set up live results + add to end screen.
- Publish again + add to your NL

Columbia makes a lot of great craft beer.Local brewers are constantly tapping their creative juices to drum up crafty collaborations, standout recipes, and fun names for their frothy masterpieces.

As we celebrate Drink Up Week, CEs, only mention Drink Up Week in this sentence in the NL, omit for web article to keep story evergreen; link to Drink Up Week Proxi Map.we’d like to raise a glass to fiveCEs, edit this number as you wish COLA-centric brews with names that draw inspiration from our city’s history, communities, and culture.

CEs, for web version only, start this sentence with: We're raising a glass to five (or whatever your number is) City-centric brews... (and please don't forget to localize your city in this sentence)
Bomb Island, Angry Fish Brewing Company
This Imperial Stout from the Lexington brewery is named for the island located on Lake Murray that served as a practice range for Doolittle’s Raiders’ B-17 bombers during WWII.

Style + flavor: You'll first smell notes of coffee and chocolate followed by a sip that coats your mouth for a creamy, silky feel.

Carolina Light, Savage Craft Aleworks
When you see this six-pack for sale around town you'll notice the can artwork by local artist Ernest Lee, aka The Chicken Man.

Style + flavor: This 4.7% ABV light brew has a slight malty sweetness with some effervescence and a crisp finish.

Carolinian, Columbia Craft
This beer’s name gets straight to the point — and we respect that.

Style + flavor: This 4.7% ABV blonde ale has low bitterness and a tad of honey malt sweetness. It’s crisp, light, and an easy drinking option for that trip to the mountains or beach.

Hop to Trot Cryo IPA, Columbia Craft
This beer name-checks the brewery’s annual Hop to Trot Beer Fest — running seven years strong in 2024. Fun fact: this crafty creation won a Gold medal in the New England/Juicy IPA category at the 2018 US Open Beer Championship.

Style + flavor: This 8% ABV IPA features peach, pineapple, and tropical citrus aromas. It’s full-bodied + intense, yet smooth.

Lettermen Lager, Columbia Craft
This crafty collaboration with USC’s Association of Lettermen is set to return during football season in August 2024. The “1965” on the Gamecocks garnet-colored can is a nod to the year the association was founded.

Style + flavor: This is a 4.8% ABV Helles lager with a clean + crisp profile.

Sandstorm Game Day Lager, Steel Hands Brewing
A nod to University of South Carolina fan culture, the little white towel on this can takes us straight to a Gamecocks game. Garnet Trust partnered with Steel Hands to craft this beer that helps benefit Gamecock student athletes through NIL opportunities.

Style + flavor: This triple-hopped, 4.5% ABV lager is brewed with South Carolina heirloom rice and is light + drinkable — especially on game day.

Soda City Pils, Iron Hill Brewery
A tribute to one of Columbia’s nicknames, the brewery says this beer is meant “to celebrate our beautiful city.” The best part: a portion of sales is donated to the local food bank.

Style + flavor: This dry, 5.8% ABV, German-style pilsner is crisp, clean + refreshing, with notes of honeycomb, biscuit, and flora.

Cheers to you, Soda City.

OPTIONAL (for an additional engagement opportunity), CEs add this line at the end with a link to your Typeform + localization on your city's name: This is a sampling of local craft brews with CITY-related nods in their names. If we missed your favorite, share it with us.

ADDITIONAL NOTES: CEs, your may remove/swap any of the entries above if it's feeling too long or if you aren't feeling the beer, just wanted to give you options to work with. For any additions or swaps, follow the same format as entries above.