You can read about how to market your business all day. Whether it’s a side hustle or your job at a national corporation, the digital marketing advice found online seemingly never ends. And sometimes, we just want to see a tangible example.

The Karcher Group (TKG) can help with that. They’re experts in full-service digital marketing, based here in Cola + in Canton, Oh., and have been getting real results for clients for 20+ years.

They’re holding a Digital Marketing for Everyone seminar on Wednesday, April 25, 8 a.m.-4 p.m. at The Venue on Main (1620 Main St.) – and here are some real examples of the real tactics you will learn in the hands-on session, including SEO, Google AdWords, B2B marketing + more:

Rebranding

🗣 Client case study: Rice’s

Rice’s plant nursery wanted to rebrand themselves to a premier landscape design + maintenance provider to fit their growing company portfolio (and a shift in internal goals). TKG reimagined their brand, and delivered a new brand story, new messaging + visual brand refresh, including a new name, logo, tagline + website update.

✔ Results: Lower web traffic, but 100+ high-value leads in first few months for new services

B2B digital marketing

🗣 Client case study: Combi Packaging Systems LLC

TKG has helped their long-term client, Combi, with content updates for increased SEO visibility and a revamped website for business-to-business sales – most notably featuring some successful, easily-accessible online forms placed next to appropriate content

✔ Results: Leads increased year after year from 2011-16

SEO

🗣 Client case study: Superior Drainage

TKG helped Superior Drainage launch their pro tips content series to drive SEO. (Not sure how SEO works? Here’s a starter video. TKG expands a lot on this in their seminar.)

✔ Results: 40% organic traffic increase + 296% lead increase

Digital advertising

🗣 Client case study: Wild Republic

Wild Republic came to TKG for help with their Project Night Night campaign, which provides care packages to children entering homeless shelters across the country. TKG used Google AdWords (text and shopping) ads to increase campaign visibility.

✔ Results: ~50% of that year’s revenue was generated in this 30-day period, and 768 stuffed animals were donated for kids

Want to learn more? Register for TKG’s Digital Marketing for Everyone seminar on Wednesday, April 25, 8 a.m.-4 p.m. at The Venue on Main (1620 Main St.). Registration is $99, but use promo code COLA for 50% off.