$30 million. That's how much the CreateAthon marketing marathon has delivered in pro bono marketing services to over 2,000 nonprofit organizations across the globe since Riggs Partners founded it in 1998.

Today, more than 100 marketing and communications agencies, universities, and professional trade organizations are official CreateAthon partners hosting 24-hour marketing marathons to help local nonprofits.

To celebrate the 25th anniversary of the event, the West Columbia-based marketing firm — recently in the news for helping refurbish the WECO sign — is releasing The Art of CreateAthoning toolkit to help marketing agencies, clubs, and other organizations create their own pro bono marketing marathons.

This year's clients include EmmanuWheel, Girl Get Up Society, KLUB LIFT, Original Six Foundation, Palmetto Place Children and Youth Services, and The Unumb Center for Neurodevelopment.

Past CreatAthon clients include:

Central Carolina Community Foundation | The Talk About Giving card game encourages families to engage children in meaningful conversation about philanthropy.
Big Brothers Big Sisters | The “Paper Planes” campaign was CreateAthon’s first national ADDY winner.
Epworth Ice Cream | Epworth Ice Cream goes beyond traditional nonprofit fundraising for the Children’s Home.
South Carolina Humanities Council | The “10 Word Novel” program brought attention to its annual book festival.