Phillumeny. That’s the word for collecting matchbooks and matchboxes — a hobby that has become popular on social media in recent years and taken Charleston by storm. Don’t believe me? Next time you’re out and about, look for the stocked matchbook dishes at reception desks at Holy City restaurants and hotels.

The trend itself is not new; matchbooks have been used for marketing since the mid-1890s, but collecting them is back in a big way. Callie here — I’ve started collecting matchbooks, and it’s so fun to collect souvenirs from my favorite spots. My end goal is to arrange and frame them for a fun touch to my homedecor, it’s a great conversation starter, btw.

Lots of local businesses offer collectible matchbooks. Here are a few to get you started on your new hobby.

Lillian's Petite Market + Eatery | Neighborhood market, cafe + bar | The Congress Street corner store-styled restaurant and bar offers tasty bites and exudes community. Did we mention its deep Lowcountry roots?
Pelato | Italian restaurant | This spot with Brooklyn roots brings Italian dishes and traditions to the 843 — the menu also highlights the Lowcountry’s local produce and seafood.
167 Raw | Oyster Bar | You’ll know you’ve arrived at your destination once you see the line stretching down King Street. This spot celebrates New England and Charleston seafood classics.