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The Hustle, theSkimm, and 6AM City admit that paid acquisition is an important factor in their growth.
In the News
As Newsletter Ad Revenue Heats Up, 6AM Plans to Double Revenue and Followers
6AM City announced its expansion into Richmond, VA, an effort that’s part of a project to double the company’s scope in 2021.
DIG SOUTH Wild Pitch 2019 Runner Up 6AM City Announces Launch of RICtoday
Richmond, VA, was identified as the next expansion market when 6AM’s diligence revealed an immense level of “Pride in Place™” in the region.
6AM City to double size, featured as top tech startup
6AM is one of the newest Upstate additions to The Tech Tribune’s top 10 list after announcing its expansion plan to double its size by reaching into more than a dozen new markets.
2021 Best Tech Startups in South Carolina
6AM City made the list in The Tech Tribune’s 2021 Best Tech Startups in South Carolina.
The success story of 6AM City serves as a model for entrepreneurial growth in the Upstate
6AM City attributes its success to investment groups, having raised almost $4 million with funding that came from angel investors in the markets 6AM serves.
6AM City: The Fastest Growing Newsletter-First Local Media Company in the United States to Expand Nationally in 2021
6AM is evaluating over a dozen cities for growth in 2021, starting with the launch of NASHtoday (Nashville, TN) and a PickMyCity initiative to expedite expansion efforts.
Newsletter predictions 2021
“The action will be local. Time, Talent, and Treasure will find its way to local newsletters.” – Co-founder + CEO Ryan Johnston
Announcing the 2020 Venture 15 and Venture Asheville Honors
6AM wins 5th fastest growing Asheville Area Startups in Venture Asheville’s 2020 Venture 15.
It’s not all doom and gloom. These 9 local news orgs are thriving.
As traditional local journalism is rapidly seeing it’s demise, several lean-but-robust organizations are thriving.
Hyper-local newsletters 6AM City and WhereBy.Us offer a vision of what local news leaves behind
In the newsletter networks, 6AM grew a one-off publication into a regional powerhouse.
‘We popped champagne corks’: Local media is reaping the rewards of a slow reemergence of advertising spend
Publications like 6AM with a strong local audience (250,000+) allow national advertisers and DTC brands a cost-effective opportunity to reach highly engaged local audiences.
Featured Content
How to hire the best candidate for your company
During a nonstop streak of hiring at 6AM City, we’ve noted that there are three key qualities to look for in a candidate.
How to lead the local news industry with product thinking
As the media landscape evolves, more and more upstart newsrooms are embracing product thinking and looking for ways to implement collaborative solutions across departments.
4 ways to build brand loyalty by humanizing your product
Read about the best practices our editors employ to engage audiences for the first time + keep them coming back to the product.
How we built a fully automated referral program without using code
You don’t need to find a developer or spend thousands of dollars to build a referral program for your company’s product.
A look inside our Partnership Feedback Survey and how it’s helping our renewal rates
We’ve started sending out a Partnership Feedback Survey to our paying advertisers because we want to hear what it takes to have our Client Renewal Rate go up, and it’s been a success based on 5 reasons.
More than making coffee runs: How to build a quality internship program
Read about the best practices we provide when it comes to finding a good hire, creating a meaningful workflow, having an open communication channel + more.
How 6AM City created a company-wide mentorship program for new hires that actually works
Our Mentorship Program is built on a foundation of company values, allowing us to expand to become the most relevant local media platform in the US by 2022.
The non-negotiables of a thriving remote workforce
As we’re expanding to more locations each year, we’ve stuck to what we believe are 4 non-negotiables in order to create a thriving company culture.
How 6AM City reinvented the classifieds
Prehistoric classified ads needed a facelift and that’s where we came in – introducing a new look (aka an online platform) of Digs, Jobs, and Event Listings.
Prediction: The future of newsletters
Our Growth Manager put thoughts down around an idea for the future of (email) newsletters. Hint: He doesn’t think we will continue to consume and digest newsletters within the email itself.
How we informed our audience about CAT3 Hurricane Dorian through hyper-local Instagram updates
When a storm threat is equally uncertain as it is menacing, CHStoday used Instagram to lighten the mood, get out important updates, and report with a 2-person team.
Lessons from the Online News Association Conference (#ONA19) in New Orleans
The lessons an AVLtoday editor brought back for our team – including tips for working remotely, establishing a commenting policy + creating our own editorial experiments.
