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"Come on in" — that's part of Visit Winston-Salem new advertising campaign to attract more visitors to the Twin City. You may start noticing advertisements positioning Winston-Salem as a place of duality. A hub where historic charm meets live music, Southern delights meets craft brews, and fine dining meets hands-on discovery.

This new initiative is part of a grand effort to target travelers to get a taste of our charming city. Visitors spent $1.05 billion in 2023 which supports local businesses, jobs, and generates taxes.

“Visit Winston-Salem’s public purpose is to benefit the people who live here,” Winston-Salem President Stephanie Pace Brown said. “Our purpose is not to benefit the people who visit. We serve them, and we believe our new campaign will attract them to our city. But the beneficiaries of our work are local community members.”

The goal? To make visitors feel welcomed and seen by our locals.