If you’ve been a long-time subscriber to this newsletter, then you know Winston-Salem has no shortage of small businesses. Don’t just take it from us, WalletHub named the Twin City as the No. 31 best city in the US to start a business in 2026.

In honor of our many movers and shakers, we’re asking readers to nominate the small businesses they love so we can share them with the whole audience. Business owners can nominate themselves.

We’ll be here to share a new batch of small businesses every month, so bookmark this page to come back for more, especially if you’ve enjoyed our Small Business Week and Today’s Best coverage.

Editor’s note: Some quotes may have been edited for clarity and brevity.

Editor Kellina’s pick

Triad ECO Adventures | Tourism + hospitality
“We love showing off ‘everything Winston-Salem’ with four different activity experiences [...] provided by remarkable locals sharing lots of history, fun facts, and reasons to return.” — Owner Hal Boyle

RideUnited WS | Health + wellness
"RideUnited Winston-Salem is more than a fitness studio — it’s a high-energy community built on grit, connection, and purpose." — Owner Dixon Douglas

Mac & Cheese Productions℠ | Personal services
"Mac & Cheese Productions℠ is a lifestyle business that models and offers positive adulting and increases fulfillment and ease through building connection."

Food + Beverages

Coffee Mill | 6275 Shallowford Rd., Lewisville
This coffee shop serves more than coffee and pastries — it offers a warm, welcoming environment that keeps locals coming back.

Di Lisio's Italian Restaurant | 301 Brookstown Ave.
The restaurant has been a local staple for over 10 years, serving Italian dishes and using fresh ingredients. Try the drink specials to pair with your meals.

easytalk | 905 S. Broad St., Ste. 105 (WStoday reader pick)
This cozy and intimate cocktail bar offers cocktail classes every Sunday at 4 p.m. Share your mood with the barista, and they’ll craft a drink tailored to your taste.

The Washington Perk & Provisions | 301 W. 4th St.
Grab your lunch special, which varies daily. You can stay a little longer as you enjoy your meal and also shop for pantry essentials inside before you leave.

Retail

House of plants | 507 Harvey St.
The store started as a little cottage in 1976 and has grown into a place to shop or host your next event. Take a stroll in the garden and linger awhile while you select your plants.

Major Tomms | 608 N. Trade St.
Tucked downtown, this women-owned business features a curated selection of oddities and vintage items for those who love a treasure hunt.

Be Kind Designs | Online

"We are on a mission to Make Kindness Visible through 'Be Kind' yard signs. We love the community and connection that comes from a shared mission and believe kindness is a worthwhile mission." — Owner Stephanie Delaney.

Franks' Perennials | 1744 W. Clemmonsville Rd.

Shop new and unique perennials that grow well in the North Carolina region at this shop that opened in 1989.

Stone Soup Vintage | 836 S. Broad St.

This woman-owned shop offers vintage antiques, jewelry, clothing, and more. Bonus: If you see something you like on the company's Instagram page, you can message them to hold it for you.

Health + Wellness

Personalized Physical Therapy and Wellness, LLC |
This wellness spot offers personalized services designed to help you move without pain and reduce the risk of injury. Prospective clients receive a free discovery call with a wellness expert.

The Community Care Clinic | 2135 New Walkertown Rd.
The clinic offers medical care, including primary, vision, and dental care, plus mental health services — all in more than 20 specialties. The clinic also provides financial support for uninsured and underserved patients who qualify.

Remedy Apothecary | 4725 Yadkinville Rd., Pfafftown
Shop remedy blends, candles, essential oils, and more wellness items on hand.

RideUnited Studios | 400 W. Fourth St., Ste. 120

"[We] opened to allow people a safe space to workout, build a community, and connect with likeminded individuals." — Owner Dixon Douglas

Aware Hot Yoga | 139 W. 9th St.

The local yoga studio offers classes like Hot Vinyasa, Hot 26, Inferno Hot Pilates, and Hot Yin and Meditation.

Home and Personal Services

Pest-X | 4991 Reidsville Rd., Walkertown

"Pest-X was founded by Simon Shaw in 1989 with a commitment to providing dependable, honest pest control services to the local community. As a family-owned business, serving homeowners and businesses across the Triad has always been personal to us." — Owner Meredith Shaw Miller

Whisker Wash Mobile Grooming | Mobile

"We started Whisker Wash because we saw a gap in our community between the level of care pet owners wanted and what was actually available. As pet owners ourselves, we understand the deep love people have for their animals and the desire to give them the very best." — Owner Renee Spainhour-Wilkinson

Arts

North Trade Street Arts | 604-A North Trade St.

"NTSA gives local artists an opportunity to showcase their art in a collective where they share costs, but have their own space." — Owner Marilyn Ingram

Psst — if you’d like to see a small business included in WStoday, make sure to submit it here.