From Winston-Salem to Greensboro to High Point, the Triad’s cities each bring something different to the table. What ties them together? A shared history, hometown pride, and the people + traditions that make this region feel like home.

That connection is something Hawthorne Residential Partners knows well. The Greensboro-based company has deep roots in our region, with communities throughout the Triad designed to feel like a natural part of their surrounding neighborhoods.

Hawthorne has held the No. 1 online reputation score among the NMHC Top 50 Managers for four years. While the recognition spans communities nationwide, residents here in the Triad say the difference comes down to something simple: feeling genuinely welcomed.

One Hawthorne at Friendly resident put it this way: “It's important to say this is not an apartment complex — it's a community.” They credited regular activities and happy hours with providing opportunities to meet, catch up, and become friends.

Like the Triad’s cities, each Hawthorne community has its own personality. The bigger picture, however, stays the same: creating a place that feels connected to its neighborhood and the people in it.

That connection comes to life through Hawthorne Experiences, a resident program built around local businesses, nonprofits, and events. The goal? Help newcomers feel welcome while giving longtime Triad residents new ways to enjoy their own backyard.

Think rooftop yoga, pet parades, volunteer days, and seasonal celebrations. These shared experiences make it easier to meet neighbors, support local organizations, or discover a new favorite spot around town.

Residents say it makes a difference. One Hawthorne Northwest resident described feeling welcomed from day one, while a West End Station resident shared how much they enjoy walking to nearby destinations and watching postgame fireworks from the rooftop lounge.

Those experiences look a little different in downtown Winston-Salem, Midtown Greensboro, or elsewhere across the Triad, and that’s the point. Each community offers its own way to feel at home.