Chances are, you know Cheech and Chong. Maybe you've seen their movies, maybe you've heard their standup from the 70s and 80s, or maybe you just know they're pretty big fans of cannabis.

What you might not know is that the duo is coming to town — tonight — to celebrate their new High & Dry THC Seltzer, now available in liquor stores across the greater Boston area.

The origin story

In 2020, 42 years after "Up in Smoke" became the highest-grossing comedy of 1978 (and set the stage for a whole new generation of stoner comedies), Cheech and Chong started their own cannabis business — because some things just make sense.

The product

Each can of High & Dry Seltzer delivers 5 mg of Delta-9 THC, with four flavors to choose from.

Sippers can choose from Citrus Sunrise, Grapefruit Twist, Rasberry Highball, and Magic Mule. | Photo provided by Cheech and Chong's Global Holding Company

The release party

Tonight from 5-7 p.m. at the Liquor Junction (1 General Way, Reading), Cheech and Chong are throwing an old-fashioned Boston T-HC party, where guests can get their pictures taken with the pair and help them celebrate their "seltzer with a different buzz."

Pro tip: The first 200 shoppers will also get an exclusive, hand-signed, limited edition "Bostoner" poster for free.

We'll TH-see you there, Boston.

Party details this way