The color experts from the Pantone Color Institute have spoken. Peach Fuzz — aka PANTONE 13-1023 — is the 2024 Color of the Year.

The company said it chose Peach Fuzz, a hue that lands somewhere between pink and orange, because of its warm radiance, modern elegance + it “captures our desire to nurture ourselves and others.”

Peach Fuzz is a heartfelt peach hue Pantone says brings a feeling of kindness and tenderness, communicating a message of caring and sharing, community and collaboration. | Image via Pantone

We think we can all agree, it does give us that warm, fuzzy feeling inside.

With Peach Fuzz on the brain, we decided to put together a deck of Louisville aesthetics that embody the Color of the Year — from stunning skyline pics to local businesses.
Every December, Leatrice Eisman, executive director of the Pantone Color Institute, and her team select a hue to rule them all — from her converted RV garage office in the desert we might add.

Pantone, a New Jersey-based company known for its universal color language for designers and manufacturers, has been picking a Color of the Year since 1999. To find the shade, the research team scours the world for new color influences. It pulls inspiration from fashion runways, new kid’s animation movies + art museums — to name a few — and considers socio-economic conditions.

Fun fact: The first color to be chosen was Cerulean Blue.