In September 2021, we joined business leaders, developers, Gov. Andy Beshear + Mayor Greg Fishcer at a groundbreaking ceremony for a $31 million avant-garde hotel project in the heart of NuLu at 730 E. Market St.

Today, Bunkhouse — the Austin-based hospitality company behind the hotel — pulled the curtain back to reveal the full details of the project including the lush renderings and the name — Hotel Genevieve.

So let’s check-in at the LOUtoday front desk and take a closer look at what’s to come in spring 2023.

Kentucky’s quilt culture inspired modern quilting on bed throws in each room. | Rendering by ROHE

The name

Hotel Genevieve is inspired by a regional type of limestone called Saint Genevieve — a key ingredient in bourbon production. It's also prevalent throughout Texas, ties Bunkhouse’s origins to its first Kentucky chapter here in Derby City.

And that’s not all. Saint Genevieve is also the patron of saint Paris harkening back to both Louisville’s French origins + the female-owned and operated design team, ROHE Creative, involved in the project’s interior design.

What’s inside

Across the six floors of Hotel Genevieve, guests have a pick of 122 rooms. The lobby will have bold colors, playful furniture, and an art program. Corridors and guest rooms will have a feminine touch with curves found in paint details and custom furniture.

You’ll also find Kentucky’s quilt culture used as a muse in the carpeting + bedroom throws designs.

The rooftop restaurant + bar will be in a garden-like setting. | Rendering by ROHE

Amenities

A Parisian-inspired rooftop restaurant and bar with city views in a garden-like setting
A second restaurant located on the ground floor
Fresh, local produce + snacks and beverages in a mini mart
Neighboring Rabbit Hole Distillery will help create an art garden at the adjacent lot to create access from Market Street and Jefferson Street

Bunkhouse will also reaffirm its brand’s values and sense of community by collaborating with local vendors, sourcing furniture in town, and hiring Louisville-based staff.