The Kentucky Beer Cheese Festival has cheesesnowballed into quite the tradition since its inception back in 2009.

Festival attendance has grown by thousands over the years. Downtown Winchester — which claims to be the birthplace of beer cheese — now swells with about 20,000 visitors every second Saturday in June, when the one-of-a-kind event returns.

Just when we thought the Kentucky Beer Cheese Festival was getting pretty big for its britches, festival organizers went + said: “Hold our beer (cheese).”

In 2025, the fest is adding a few “firsts" to make the event even bigger:

shuttle service from Robert Campbell Jr. High to the city center
giveaways on social media
an official Beer Cheese 5k
a pageant to crown the inaugural Miss Beer Cheese Festival.

We can't brie-lieve it's taken 15 years to finally get a festival queen, but, hey — feta late than never.

Of course, you'll also find these signature staples we've all grown so fondue of:

dozens of snappy, spicy, tangy, creamy cheese spreads to sample
a battle for bragging rights of “Best Beer-Cheese Maker” in the world
enough brews + booze to keep the party going into the night
some of the best musical string pickin' on this side both sides of the Cumberland Gap.