Phillumeny. That’s the term for collecting matchbooks and matchboxes — a hobby that has become popular on social media in recent years.

Matchbooks have been used as a form of marketing since the early 1900s, but collecting them is back in a big way. Here are a few local businesses that offer unique branded matchbooks to get you started on your new hobby.

Bottleworks Hotel | The former Coca-Cola bottling site turned boutique hotel pays homage to its history and the luxuries of yore, with amenities including handwoven robes, custom-scented bath products, and a striking matchbook.

Indy CD & Vinyl | With everything from turntables to collectibles to an arcade inside Indiana's largest independent record store, it's no wonder the establishment also has branded matchbooks.

Nicky Blaine's Cocktail Lounge | "Indy's original retro bar" transports visitors back in time with vintage cocktails, charming matchbooks, and a comfy lounge.

Geraldine's Supper Club & Lounge | This classy spot describes itself as "a place where Dean Martin would come for a martini and a steak" — and, of course, a matchbook. Pro tip: If you love oysters, visit from 5-10 p.m. on Tuesdays for dollar oysters.

Did we miss another place with custom matchbooks? Light our fire.