NL Headline >>> [BOX EMOJI] Making moves
SUBJECT LINE >>> [TRUCK EMOJI] Moving trends to [CITY] + TKTK

ENGAGEMENT MODULE >>> CEs, create an EM in your MKT's account to run with your story — this could be a fun, easy Answered down the road. Lead with these questions:
What do you like most about living in [City]?
How long have you lived in [City]?
Why did you move to [City]?

Welcome home, fellow Hoosiers.

U-Haul has released its 2024 mid-year report on migration trends, tracking the origins of U-Haul trucks arriving in the 25 most populated cities in the US, including Indianapolis. Let’s take a look at who’s moved into our city from where — and if you’re new around here, we’ve got even more to share.

The moving trends

So, where are folks coming from? According to U-Haul, here are the top three metropolitan areas outside our state that people are moving to Indy from:

Chicago, IL
Cincinnati, OH
Louisville, KY (Oh hey, LOUtoday)

Welcome to Indiana, friends. But that's not all — our fellow Hoosiers are also moving around quite a bit. Here are the top three cities within the state that U-Haul customers are arriving to Naptown from:

Fort Wayne
Muncie
Bloomington

CEs, if you're using this as a SS instead of a lead, this is a good cut-off point for the NL. Add a CTA here, with something like "Resources for newcomers"

Home sweet home

Now that you’re here, stay a while. If you’re a newcomer — or even a longtime local who loves staying in the loop — check out our City Guides for everything there is to know about Indy.

This batch could be especially helpful as you settle in to local life:

Hoosier 101 | Everything you need to know about starting life in Indianapolis — from registering your car to setting up your utilities.
Cost of living in Indy | Budget for life in our city.
Local sports teams | Score info about our home teams so you know who to root for.
Iconic landmarks in Indianapolis | Soon, these spots will feel familiar.
Indy's unwritten rules | Now that you're a local, these "rules" will become a way of life.

If you know someone who’s new to our city, invite them to subscribe to our INDYtoday newsletter — the more, the merrier.