Did you know Indianapolis is home to hundreds of small businesses? In fact, Hoosiers are so good at supporting local that USA Today named Indy the No. 17 best city in the US to start a business in 2024.

In honor of our many movers and shakers, we’re asking readers to nominate small businesses they love so we can share them with our whole audience.

We’ll be here to share a new batch of small businesses every month, so bookmark this page to come back for more, especially if you’ve enjoyed our Small Business Week coverage.

Editor’s note: Some quotes may have been edited for clarity and brevity.

Editor Shea's picks

Half Moon Brow Studio | Personal services
When I want to walk into the room (natural) eyelashes first, I book an appointment here for a lash lift. The experience is always so calming, and the studio sells cool wellness products + apparel I can treat myself to on the way out.

Health + wellness

Myriad Fitness + Yoga began as downtown Indy’s original CrossFit affiliate, known at the time as CrossFit NapTown. | Photo by Caitlin Byczko

Myriad Fitness + Yoga | 1060 N. Capitol Ave. Ste. 7-101
"I started this business to create a safe space for people to take control of their own fitness and health. We only have one life to live — why not live that life for as long as we can doing the things we love! With proven systems, experienced coaching, and a personal approach, our team is committed to helping you succeed on your individual fitness journey. Our members come to us with a wide range of goals, and we provide the tools, structure, and support to help you achieve them with confidence." — Owner Jared Byczko

Founded in 2011, this gym offers something for everyone, from HYROX training to weightlifting coaching to karate to aerial yoga and beyond. Bonus: If you need to fit some zen into your busy schedule, many yoga classes are also streamed over Zoom so you can practice wherever you are.

Practice your tree pose while surrounded by trees. | Photo by @noble_hot_yoga_and_wellness

Noble Hot Yoga and Wellness | 815 W. Carmel Dr.
"Noble Hot Yoga & Wellness was created to be more than a workout — it is a sanctuary for whole-body wellness, intentional movement, and nervous system care. This work is deeply important to us because we believe wellness should feel supportive, inclusive, and rooted in community, not transactional. What makes Noble unique is our elevated, thoughtfully curated experience that blends hot yoga, meditation, and modern recovery with a strong commitment to giving back through partnerships with local food banks and community gardens, allowing wellness to extend far beyond our walls." — Owner Krista Wanko

This brand new studio is nestled on the banks of a small, serene pond. It features a room for heated yoga, a room with silk hammocks for aerial yoga and floating sound baths, and an outdoor practice space next to the water. As the studio continues to grow, it will also offer a halotherapy meditation room, massage therapy, reiki, and more.

Arts

You'll recognize Neal Artistry's murals on businesses around Indy, like this one on Northside Paws Veterinary Care. | Photo by Neal Artistry

Neal Artistry | Mobile
"I have been creating art since I was a little kid. I love working big scale with murals and telling stories through my art. Creating art that beautifies a space and makes people smile is my goal with each mural." — Owner Travis Neal

Neal Artistry has designed murals and art pieces for dozens of Indianapolis mainstays, from the iconic "The Star" tarot card piece inside Thieves to the colorful Tito's bottle splashed across the interior of Turntable.

Personal services

Why not spend a whole day getting a haircut, massage, facial, and manicure at Tyler Mason Salon + Spa? | Photo by Nicole Thomas

Tyler Mason Salon + Spa | 9004 W. 10th St.
"Tyler Mason Salon & Spa began in 1992 with a simple dream: To build a business rooted in family, creativity, and genuine care for people. The name Tyler Mason reflects that foundation, drawing inspiration from owner Tammie Baker’s three children. We strive to create an environment where guests feel welcomed, listened to, and truly at home—while delivering exceptional results through thoughtful, sustainable practices. When you choose Tyler Mason, you’re choosing a small business that values relationships, artistry, and the long-term care of people, community, and the world around us." — Marketing manager Nicole Thomas

As the official salon of the Colts cheerleaders, Tyler Mason's services include everything from hair cuts, coloring, and extensions to professional makeup services, waxes, and massages.

Inner SOL Esthetics | 740 E. North St.
"We believe beauty is more than skin deep — it’s a reflection of how you feel inside and out. Your comfort, confidence, and well-being are at the heart of everything we do." — Owner Carmen Miller

Treat yourself to a facial, brow lamination, lash lift, or other aesthetic treatment to help you feel your best.

Retail

A colorful storefront for a soap + clothing boutique — Salt & Ash owner Ashton started making cold process soaps in 2016, and opened her first storefront in 2022. | Photo by Salt & Ash Market

Salt & Ash Market | 1011 Mass Ave Ste. 111

"Salt & Ash is unique because not only are we a "soap store", but we're also a fashion boutique, gift shop, and highly curated market. We handcraft our own body care, soap, and candles on site with premium scents and earth-friendly ingredients. You have to try our Golden Hour body oil — it's a bestseller!" — Owner Ashton Boehman

Shop for self-care products, local goods, cards and gifts, trendy accessories, size inclusive apparel, and more in one of the best-smelling stores in town.

The storefront of Pixel Haus. — Pixel Haus opened in November 2025. | Photo by Makayla Paul

Pixel Haus | 6357 Guilford Ave.

"We’ve been collectors for almost 20 years and decided it was time to share our passions with the community. We offer fun collectibles, unique snacks and drinks, and have a lounge for anyone to come into to play some retro video games." — Owner Lilly Hall

Play a round of Mario Kart on N64, smell housemade candles inspired by video games, pick up Pokémon-themed hair clips, browse collectible figurines, and much more at this objectively fun mom-and-pop shop.

London Flair | Online
"London Flair was born not from a boardroom, but from a moment of inspiration. During a trip to China to visit her son, Dr. McKinnor, a lifelong lover of fashion and a woman of refined taste, discovered a world-class coat supplier whose craftsmanship reignited her passion for timeless design. What began as a casual visit became a creative calling: to restore the lost art of the fashionable coat. With a doctorate and decades of professional accomplishment, Dr. McKinnor recognized that a great coat is more than outerwear. It is a statement of confidence and character. From that realization, London Flair was born: a brand devoted to timeless silhouettes, fine tailoring, and modern grace. Though its name evokes classic elegance, London Flair is not bound by place. It represents a state of style." — Owner Dr. McKinnor

If you (like Editor Shea) keep your closet stocked with timeless statement coats, you'll love London Flair. Owner Sylanda frequently models each coat on the shop's Instagram page so you can see exactly what they look like on a real person before buying. Bonus: The shop only produces 75 of each coat, meaning if you own one, you're part of an exclusive club.

Food

Baklava — Yazsh's baklava consists of 10 layers of house-made filo dough filled with ground nuts and honey. | Photo by Lora Popov

Yazsh Cafe and Bistro | 1705 E. Michigan St.

"Both of my parents are immigrants from Bulgaria and Macedonia, so my sister and I are first generation Americans. My dad was a chef and editor growing up and always dreamed of owning his own restaurant, but he passed away before he could realize his dream. After graduating IU Kelley School of Business and starting my career in finance, I switched over to food and beverage and loved it. I wanted to complete his (and our) dream." — Owner Lora Popov

Indulge in everything from feta fries to baklava to a breakfast box (which includes an egg and cheese sandwich, fruit, Bulgarian yogurt, and drip coffee for just $8) at this elevated Mediterranean fusion spot.

A bowl of crawfish pasta. — Crawfish Monica is one of Magdalena's most popular dishes. | Photo by Magdalena

Magdalena | 1127 Shelby St.

"We work with farmers, and our seasonal menu changes weekly. Have a Sazerac, some oysters, and one or two small plates, or go for a big main." — Owner Nick D.

This Gulf South-inspired cocktail bar and restaurant serves food from throughout the Ohio River Valley, plus wine produced through sustainable agriculture and low intervention practices.

U-Relish's meals range from chia peach oatmeal to fajita lentils and beyond. | Photo by @urelishmeals

U-Relish | Farmers markets and online
"We make and sell meals for slow cooking using your crock pot or instant pot. We revived this business from a prior owner to continue to provide a great product to the community. We offer low-cost healthy meals that are bean, lentil, and oat based, and all are gluten-free and vegan." — Owner Jack Tandy

You can find U-Relish at local farmers markets, like the Broad Ripple Farmers Market and Garfield Park Farmers Market. Choose from 25 delicious recipes, like blueberry pie oatmeal or spicy curry, that you can pop in your crockpot and make at home.

Educational

RJJ Genealogy | In-person and online
"Family history is both personal and universal. It speaks to our sense of belonging in the world and helps us connect to history in meaningful ways." — Owner Ryan Johnson

Let a professional genealogist help you discover stories for the first time, compare family legends with public records, and put your ancestors in social and historical context to bring them to life.

Psst — If you’d like to see a small business included in INDYtoday, make sure to submit it here.