During the month of July, LALtoday will be celebrating our local beverage industry the best way we know how — through content.

From entrepreneurs to mixologists, unique coffee shops, fascinating local history + happy hour guides, we'll shine a spotlight on the people and places that make our city’s beverage scene special.

We want to engage with local businesses interested in participating in our Drink Up initiative. Seriously, if you can drink it, we want to cover it.

Psst — this is where you come in

Participation can look like:

Creating a specialty drink like Cafe Zuppina did last year with its Blueberry Pancake Cream Cold Brew
Hosting a happy hour or being included in our local Happy Hour guide
Offering a deal to our readers like Lugo's Craft Distillery did
A Q+A with a local beverage biz owner

Let’s just say, these businesses set the bar high last year.

Get involved

If you are interested in participating, submit your event for free or email us. Note: We cannot guarantee inclusion for every submission, but if you decide you want to participate:

Let us know how you want to be involved — whether it’s an event, a drink, a special, or something else.
Send us any photos, videos, or assets we can use.
If you’re planning to host an event, include the details and a link.

Note: If you are looking for guaranteed inclusion in our product, we are happy to connect you with someone from our sales team.