Living in the Southeast comes with an ingrained love for outdoor adventures + an appreciation for the rivers, creeks, and oceans that always guide us back to shore. The atmosphere carries with it a sense of living life more freely + simply.

These are just a few of the many reasons why Free Fly Apparel found itself making Charleston, SC their home. A company built on a passion for being one with nature, they noticed a lack in the market + were frustrated with the overbuilt, synthetic performance outerwear that one– was NOT comfortable, and two– could NOT LAST a full day out on the water.

So, after spending 18 months researching fabrics (and chasing redfish in the Lowcountry), Tanner– one of the company’s co-founders– discovered bamboo. By combining the incredible comfort of bamboo with a touch of quick-dry material, their "secret sauce" (and the company overall) was born. (Learn more about the benefits and the process of making bamboo fabric here).

Shop online at Free Fly Apparel and receive 15% off your online purchase with code LAL15 from now until Nov. 22. Ⓟ