It may come as no surprise that Travis Kelce was one of the most-searched people on Google this year, but what about the fact that San Diego was the only place in the US with “pickleball courts near me” as a top trending search.

Google's Year in Search 2023 is out, and its local search function provides an interesting peek into our city’s queries. Take a look at what we were searching most this year (plus, our answers to your searches — we may not be Google, but we know a thing or two about where to findpickleball courts).

Unique local searches

Top trending TV shows | “The Last of Us” and “Beef” — the latter might also explain why SD ranked third in the US in top trending searches for “beef.”
Top trending tours | “Taylor Swift: The Eras Tour” (next time, head south from LA to SD, Tay) and “Renaissance World Tour.”

Five top trending “near me” searches in the San Diego area

CEs: Most MKTs can just use their top 5, but some may need to pick + choose which 5 of the top 10 are most relevant. Ex: Last year in Portland the top 5 searches all concerned daycare/child care/schools. In that case, you would want to choose a few of the top 10 to showcase. If so, use this disclaimer at the bottom: "*These are not listed in order of most-searched. These are 5 of the top 10 trending "near me" searches."

CEs: Use example lines from the doc linked below.

“Pickleball courts near me” | Many of our local parks feature pickleball courts — and we hear temporary pickleball courts are planned for Gallagher Square’s renovation and Eucalyptus Park’s glow-up.
“Pawn shop near me” | On a related note, check out our guide to swap meets, vintage, and resale shops in San Diego.
“Optometrist near me” | New to SD and researching health care options? Don't forget to check off these newcomer must-dos, too.
“Pilates near me” | Love pilates? Then you might also enjoy these great places for yoga in SD.
“Barbershop near me” | We hear great things about Goodfellas Barbershop in North Park and Pappy’s in the College Area.

The fact that “SDtoday” wasn’t a top local search only hurts our feelings a little bit. There’s always next year.